Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will develop compelling content, execute targeted campaigns, analyze performance metrics, and foster meaningful engagement with our audience. Your expertise will drive brand awareness, enhance customer relationships, and support overall marketing objectives through strategic social media management and creative content creation.
This paid position offers an exciting opportunity to shape our online voice and make a significant impact in the digital landscape.

Duties

Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
Manage social media scheduling tools like Hootsuite or Buffer to ensure consistent posting and timely responses to followers.
Monitor social listening tools to track brand mentions, industry trends, and customer feedback for insights that inform marketing strategies.
Utilize analytics tools such as Google Analytics and social media platform insights to measure campaign performance, optimize content, and report on key metrics related to digital marketing performance monitoring.
Plan and execute paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
Collaborate with cross-functional teams including PR, sales, and creative departments to ensure cohesive branding and messaging across all channels.
Conduct keyword research and SEO optimization for content to improve visibility in search engine results.
Maintain relationships with influencers, media outlets, and partners to expand brand reach through public relations initiatives.
Oversee media editing tasks using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and Adobe Premiere or other video editing tools for multimedia content creation.
Proofread all content for accuracy, clarity, and brand consistency before publication.
Stay updated on latest social media trends, platform updates, and digital marketing best practices to keep strategies fresh and effective.

Skills

Proven experience in social media management, content creation, and digital marketing strategy development.
Strong knowledge of social media platforms’ features, algorithms, and analytics tools such as Google Analytics and native platform insights.
Proficiency in graphic design software including Adobe Photoshop, Illustrator, and media editing tools for creating visually appealing content.
Experience with social listening tools to monitor brand reputation and industry trends effectively.
Skilled in managing paid advertising campaigns on Facebook Ads Manager or similar platforms for targeted outreach.
Excellent written communication skills with the ability to craft compelling copy tailored to diverse audiences.
Ability to analyze marketing data using tools like Google Analytics or marketing online analytics platforms to inform decision-making.
Familiarity with SEO best practices including keyword research for enhancing organic reach.
Strong relationship management skills for engaging with influencers, media contacts, and internal teams.
Knowledge of web analytics techniques for measuring campaign success across digital channels.
Creative mindset with the ability to produce innovative multimedia content that aligns with branding goals.
Exceptional proofreading skills ensuring all published materials meet high standards of quality.

Join us as a Social Media and Marketing Manager if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and analytical skills to help us connect authentically with our community while driving measurable results in a fast-paced environment!
Pay: $15.00 - $20.00 per hour
Benefits

Employee discount
Flexible schedule

Work Location: Hybrid remote in Lafayette, LA 70508