Social Media and Marketing

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to engage audiences effectively. Your energetic approach will drive brand awareness, foster community engagement, and support overall marketing objectives through creative storytelling and data-driven insights. This paid position offers an exciting opportunity to influence our digital footprint while honing your skills in a fast-paced, collaborative environment.

Responsibilities

Develop and execute comprehensive social media strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
Create high-quality, engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor activity, and respond promptly to audience interactions.
Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform content creation and campaign adjustments.
Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for media editing, graphic design, and visual storytelling.
Implement paid advertising campaigns on platforms like Facebook Ads to target specific audiences and optimize ad performance through ongoing analysis.
Monitor digital marketing performance using analytics tools like Google Analytics and web analytics platforms to measure campaign success and identify areas for improvement.
Engage in public relations activities by managing media relationships, drafting press releases, and coordinating outreach efforts to enhance brand reputation.
Conduct keyword research for content optimization to improve SEO rankings across all digital channels.
Track social media metrics through analytics tools to evaluate content effectiveness and refine strategies accordingly.
Collaborate with cross-functional teams to ensure consistent branding across all marketing channels while maintaining a lively and positive tone in communication efforts.

Experience

Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
Familiarity with social listening tools, media editing software (Photoshop, Illustrator), and scheduling applications such as Hootsuite or Buffer.
Knowledge of SEO best practices combined with experience in digital marketing analytics including Google Analytics.
Demonstrated ability in content creation—writing engaging posts, designing graphics, editing videos—and understanding of branding principles.
Experience executing paid advertising campaigns on social media platforms like Facebook Advertising or similar channels.
Strong relationship management skills for engaging with media outlets, influencers, and community partners.
Ability to analyze data from various sources to monitor campaign performance and adapt strategies for maximum impact.

Join us if you're passionate about creating vibrant digital experiences that connect brands with audiences! This role offers an energetic environment where your creativity meets strategic thinking—helping us grow our online presence while developing your expertise in the ever-evolving world of digital marketing.

Pay: $18.00 - $20.00 per hour

Expected hours: 30.0 – 40.0 per week

Benefits:

Flexible schedule

Work Location: In person