Social Media and Marketing Manager and E-commerce

Marketing & E-Commerce Manager

The Heritage Society

Job Overview

The Heritage Society is seeking a highly organized, creative, and results-driven Marketing (Social Media) & E-Commerce Manager to lead our brand marketing, digital sales, customer engagement, and promotional strategy.

The Heritage Society is a Hawaiʻi-based luxury resale company specializing in authenticated designer handbags, accessories, and collectible pieces. We sell through Shopify, live-selling platforms, social media, and other digital marketplaces.

This is a hands-on leadership position for someone who can turn inventory, live shows, product launches, and brand stories into measurable revenue. The successful candidate will be responsible for building the marketing calendar, executing campaigns, managing our Shopify storefront, growing our audience, and improving customer acquisition and retention.

This is a hands-on management role with responsibility for personally developing, capturing, editing, scheduling, publishing, and managing content, alongside leading marketing and e-commerce execution. The manager must independently take projects from concept through completion, manage daily channel activity and team deliverables, and remain accountable for online sales growth, website performance, customer engagement, and measurable marketing results.

Key Responsibilities

Marketing Strategy and Revenue Growth

Develop and execute a comprehensive marketing strategy aligned with the company’s sales, inventory, and growth objectives.Create and maintain a 30-, 60-, and 90-day marketing and promotional calendar.Plan product launches, themed live shows, collection drops, holiday campaigns, and sales promotions.Develop campaigns that move newly received, featured, and slow-moving inventory.Coordinate marketing activity with the company’s live-selling and inventory schedules.Identify new customer acquisition opportunities across social media, email, SMS, partnerships, and digital marketplaces.Establish clear objectives, deadlines, budgets, and performance targets for every campaign.Shopify and E-Commerce Management

Own the day-to-day management and continued development of The Heritage Society’s Shopify storefront.Ensure products, collections, descriptions, pricing, photography, and inventory information are accurate and updated.Create curated collections and merchandising strategies that make products easier to discover and purchase.Improve website navigation, product presentation, customer experience, and conversion rates.Coordinate the movement and promotion of inventory across Shopify, live-selling platforms, social media, and other approved sales channels.Monitor abandoned carts, customer behavior, traffic sources, conversion rates, and online sales performance.Recommend and implement practical improvements to increase average order value, repeat purchases, and sell-through.Work with technical support when website development or integration assistance is required.Content Development, Editing, Publishing, and Channel Management

Own the complete content process: research, develop ideas, write scripts and captions, plan shoots, capture photos and video, edit, schedule, publish, engage, and report on results.Personally produce and edit polished reels, short-form videos, stories, product photography, graphics, and promotional materials. Add appropriate captions, subtitles, audio, cover images, and calls to action.Develop and manage content strategies for Instagram, Facebook, TikTok, YouTube, and other approved channels, adapting each post to the platform and audience.Build and maintain a working content calendar with each post’s goal, platform, format, assigned owner, production deadline, approval status, and publication date.Manage daily publishing, scheduling tools, account activity, links, tags, and post quality. Confirm that scheduled content publishes correctly and resolve posting issues promptly.Create content that reflects The Heritage Society’s luxury positioning and Hawaiʻi identity, maintaining consistent brand standards across every channel.Plan and execute promotion before, during, and after live shows to increase attendance, buyer participation, and sales.Turn inventory arrivals, designer education, interviews, live-show footage, and customer questions into a steady pipeline of ready-to-publish content.Manage comments, direct messages, reviews, and community engagement; respond to routine inquiries and coordinate customer-service or order issues with the appropriate team member.Maintain an organized content library containing source footage, editable files, approved assets, captions, and published content.Review content performance weekly and adjust topics, formats, timing, and calls to action based on results.Email, SMS, and Customer Retention

Build and manage email and SMS campaigns for product drops, live-show reminders, promotions, abandoned carts, and customer follow-up.Develop customer segments based on purchase history, engagement, product interests, and buying behavior.Create retention campaigns that increase repeat purchases and strengthen customer loyalty.Develop automated customer journeys, including welcome, post-purchase, abandoned-cart, win-back, and VIP communications.Maintain a clean, organized, and legally compliant customer contact database.Paid Advertising and Audience Growth

Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other appropriate platforms.Build targeted campaigns for customer acquisition, retargeting, live-show promotion, and product sales.Monitor advertising spend, return on ad spend, customer acquisition cost, and campaign profitability.Test audiences, creative assets, messaging, landing pages, and promotional offers.Recommend budget adjustments based on measurable results rather than vanity metrics.Analytics and Performance Reporting

Establish and maintain a weekly marketing performance dashboard.Track online revenue, conversion rate, average order value, customer acquisition cost, return on advertising spend, repeat purchase rate, audience growth, engagement, and campaign profitability.Measure the connection between marketing activity, live-show attendance, Shopify sales, and inventory sell-through.Provide management with a concise weekly report covering completed work, results, challenges, and next steps.Use performance data to improve future campaigns and eliminate activities that do not produce meaningful results.Project and Team Coordination

Work closely with ownership, live-show hosts, inventory, photography, operations, customer service, and technical support.Independently manage the marketing and content workflow: set priorities, create briefs and production schedules, assign tasks, track progress, review quality, and ensure deadlines are met.Lead and follow up with supporting team members and approved vendors, resolve routine obstacles, and escalate decisions requiring ownership input with a clear recommendation.Maintain a ready-to-publish content pipeline and plan ahead for shoots, launches, and live shows without relying on daily reminders from ownership.Ensure promotional materials and product content are completed before scheduled launches and live shows.Maintain organized company files, brand assets, content calendars, passwords, advertising accounts, and campaign records.Ensure all work product, account access, audience data, creative assets, and marketing systems remain under company ownership and control.Manage approved contractors, photographers, designers, or marketing vendors when needed.Performance Expectations

Success in this position will be measured by:

Consistent execution of the marketing and promotional calendar, with content developed, edited, approved where required, and published on time.Reliable daily channel management and timely follow-through on team assignments, customer engagement, and publishing issues.Growth in Shopify and social-commerce revenue.Increased attendance and buyer participation during live shows.Improvement in website traffic and conversion rates.Growth in qualified followers, email subscribers, and SMS subscribers.Increased repeat purchase rate and customer retention.Improved inventory sell-through.Measurable return on paid advertising.Timely completion of campaigns, product launches, and assigned projects.Accurate weekly reporting and clear ownership of results.Required Qualifications

Three or more years of experience in marketing, e-commerce, digital sales, or a related position.Demonstrated experience growing an e-commerce or consumer retail brand.Hands-on experience managing Shopify, including products, collections, merchandising, promotions, and reporting.Experience planning and executing social media campaigns across Instagram, Facebook, and TikTok.Experience with email and SMS marketing platforms such as Klaviyo or a comparable system.Working knowledge of Meta Ads Manager, Google Ads, Google Analytics, and digital marketing performance metrics.Strong copywriting, scripting, content-development, and brand-storytelling abilities.Demonstrated ability to personally capture and edit photos and video, create finished social content, and publish and manage company accounts.Experience managing content calendars, production workflows, scheduling tools, community engagement, and supporting contributors from assignment through completion.Ability to create polished marketing materials using Canva, Adobe Creative Suite, or comparable tools.Strong project-management skills and the ability to maintain calendars, priorities, deadlines, and deliverables.Ability to interpret performance data and convert insights into specific actions.Excellent written and verbal communication skills.Strong attention to detail and high standards for visual presentation.Ability to work independently while remaining accountable to company goals and deadlines.Preferred Qualifications

Experience in luxury retail, fashion, designer resale, jewelry, collectibles, or live commerce.Experience marketing live-selling events through platforms such as Whatnot, TikTok Shop, Instagram Live, or similar channels.Familiarity with luxury authentication, designer products, and resale customer behavior.Experience with SEO, product-feed management, marketplace integrations, retargeting, and marketing automation.Experience directing photography, video production, or live-selling promotional content.Working Style

The ideal candidate is:

Strategic but willing to execute the work personally.Commercially focused and motivated by measurable sales results.Creative while remaining organized and deadline-driven.Comfortable working in a fast-moving entrepreneurial environment.Proactive about identifying opportunities and solving problems.Capable of managing several campaigns without allowing important projects to stall.Receptive to feedback and accountable for deliverables.Passionate about luxury, storytelling, customer experience, and building a distinctive Hawaiʻi-based brand.Use of AI tools is welcome when it improves productivity; however, the employee must independently review, refine, and take responsibility for the accuracy, originality, brand alignment, and quality of all work produced.

Work performed during scheduled company hours must be dedicated to The Heritage Society. Outside projects, freelance work, or unrelated business activities may not be conducted during paid working time.

Application Requirements

Applicants should submit:

A current résumé.A portfolio showing content they personally developed, filmed or photographed, edited, and published, with a clear explanation of their contribution to each example.Examples of campaigns, accounts, content workflows, or supporting teams they managed, including results.Specific examples of measurable marketing or sales results.A brief explanation of how they would grow The Heritage Society’s Shopify sales and live-show audience during their first 90 days.Selected candidates may be asked to complete a practical evaluation involving a sample campaign concept, promotional calendar, or e-commerce improvement plan.

Pay: $55,000.00 - $75,000.00 per year

Work Location: In person