Social Media and Marketing Manager

Overview We are seeking a dynamic and creative Social Media Manager to lead our digital presence and elevate our brand across various platforms. Duties • Develop and implement comprehensive social media strategies aligned with company goals • Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok • Utilize tools like Hootsuite and Buffer for scheduling and monitoring social media activities • Design eye-catching graphics and videos using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for campaigns and posts • Conduct social listening to monitor brand reputation and industry trends • Manage paid advertising campaigns including Facebook Advertising to maximize reach and engagement • Analyze web analytics and Google Analytics data to measure campaign performance and optimize strategies • Engage with followers through comments, messages, and relationship management to foster community loyalty • Coordinate with public relations teams to ensure consistent branding and messaging • Perform keyword research to enhance content visibility through SEO best practices • Proofread all content for accuracy, tone, and quality before publishing • Stay updated on the latest social media trends, tools, and best practices in digital marketing Requirements • Proven experience in social media management or digital marketing roles with a portfolio of successful campaigns • Strong skills in graphic design, video editing, photography, and content creation • Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro, and other editing tools • Experience with social listening tools such as Hootsuite or Buffer (application) • Knowledge of SEO principles, Google Analytics, web analytics, and keyword research techniques • Familiarity with Facebook Advertising and other paid social media advertising platforms • Excellent proofreading skills with attention to detail in messaging and branding consistency • Ability to analyze data insights to inform strategic decisions in social media marketing • Strong communication skills for relationship management and public relations activities • Creative mindset with the ability to develop innovative content strategies that align with brand identity We welcome passionate candidates eager to make a significant impact in the digital space. Job Type: Full-time