Social Media Associate

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Thomas is an Xometry company. Thomas Marketing Services is a leading provider of expert insights and strategic guidance for industrial businesses in the digital marketing space. Additionally, you'll stay on top of social media trends and share insights with the team to continuously improve our processes. Responsibilities: Plan & Execute Social Strategy: • Research and learn about our clients' cutting edge industrial manufacturing techniques and products, developing an understanding of their customers' interests and needs • Leverage social media tools and site analytics data to conduct client and competitor social media audits • Translate findings into into clear, actionable strategies and tactics to achieve each individual client's business goals • Plan, create, edit, and manage client text and video social content with an eye toward brand adherence and performance • Develop and execute comprehensive paid social media strategies, including the creation of campaign assets, implementation across platforms, and ongoing monitoring and analysis to optimize performance and achieve business objectives • Monitor activity on clients' social accounts, developing and coordinating influence marketing campaigns as requested Analyze, Test, & Optimization: • Track content effectiveness by channel against goals, including views and video retention to business results; report monthly to clients on results vs. goals • Align with other digital initiatives and paid social strategies to identify interaction opportunities to amplify or share paid content • Recommend opportunities for optimization and evolve strategy and content based on performance • Follow emerging social media and video trends; identify opportunities to leverage them for clients Training & Leadership: • Participate in educational sessions including webinars, seminars, and conferences to expand knowledge of social media best practices, with the intention of improving current processes and sharing insights with team members