Social Media Consultant

Research, develop, and execute strategies for Truist online channels to increase client acquisition, retention, profitability, and cross-sellingDevelop digital marketing channels and tactics, including web, social media, email marketing, marketing automation, paid advertising, SEO, and content marketingPartner with lines of business and marketing strategists on product-specific digital marketing roadmapsApply consumer behavior models and user journeys to banking products and servicesAlign consumer needs with Truist offerings to increase product awareness, consideration, and acquisitionUse web analytics and performance data to refine strategies, improve conversion rates, and enhance digital client experiencesMaintain reporting capabilities, establish and track KPIs, and communicate digital marketing value to business lines and senior managementCollaborate with cross-functional technical and management teams to create innovative client experiencesResearch industry trends, competitive environments, and emerging technologies, adjusting strategies to maintain competitive advantageMeasure results and identify actionable insights using quantitative, technical, analytical, and problem-solving skillsRequirementsBachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related trainingFour years of related experience or an equivalent combination of education and experienceIn-depth knowledge of marketing principles, practices, theories, and/or methodologies, including marketing, market research, analytics, and digital marketingExperience managing projects or project work streams as an individual contributorKnowledge of the industry’s competitive landscape and factors differentiating Truist and its competitorsAbility to interpret and explain complex information to varied audiences and build stakeholder consensusAbility to provide direction and mentor less experienced teammatesProficient in Excel and Power Point Able to work all scheduled hours, including overtime as directed and required by business needsEnglish language fluency requiredAble to access and interpret client information from computers and communicate in person and by phoneAble to operate standard office equipment, including PC keyboard and mouse, copy/fax machines, and printersCore CompetenciesDemonstrates expertise in digital marketing strategies, including SEO, content marketing, and analytics, to enhance client acquisition and retention. Proficient in project management and stakeholder communication, with a strong ability to interpret data and mentor team members.Highest-signal resume keywordsDigital Marketing StrategyWeb AnalyticsProject ManagementConsumer Behavior AnalysisKPI TrackingHard SkillsDigital MarketingSEOContent MarketingEmail MarketingMarketing AutomationPaid AdvertisingMarket ResearchAnalyticsExcelPower Point Soft SkillsCommunicationMentoringProblem-SolvingStakeholder Consensus BuildingIndustry KeywordsClient AcquisitionRetentionProfitabilityCross-SellingCompetitive LandscapeUser JourneysDigital Client Experiences