Social Media, Content and Paid Ads Specialist

This role combines organic social media management, short-form video production, paid Meta advertising, and performance reporting. 2–5 years of experience in social media marketing, content creation, or digital marketingStrong understanding of Instagram, Facebook, LinkedIn, and Meta Ads ManagerExperience shooting and editing short-form video content for social mediaProficiency with content editing tools such as Adobe Creative Suite, Canva, or similar platformsAbility to balance creativity with performance-driven marketing goalsStrong copywriting and storytelling skillsComfortable working on-site and traveling between locations as neededHighly organized, self-directed, and able to manage multiple projects simultaneouslyDuties and Responsibilities Create, schedule, publish, and promote content across Instagram and Facebook Repurpose content for LinkedIn with a focus on professional storytelling and investor-facing messaging Develop engaging content that supports brand growth, expansion announcements, company milestones, and the broader visionMaintain a consistent brand voice and visual identity across all channels Plan and execute content calendars aligned with company priorities and campaigns Photo & Video Production Capture on-site short-form video and photography at MAF locations and events Edit and produce high-quality reels, short videos, photos, and promotional content optimized for social platforms Travel regularly to various locations for content shoots and campaign coverage Stay current with social media trends, formats, and platform best practices Paid Social Media Advertising Deliver weekly reporting on: Content performance Engagement metrics Ad spend and campaign results Leads and inquiries generated Cost per lead/result Use analytics to improve future content and advertising strategy Environmental/Physical Requirements