Social Media, Content and Paid Ads Specialist

We are seeking a highly creative and execution-focused Social Media, Content and Paid Ads Specialist to lead content creation, storytelling, and paid social media efforts across the MAF Hospitality brand portfolios (Folino Estate, Vintner's Table, Vintner's Inn and Andrea Folino Boutique). This role combines organic social media management, short-form video production, paid Meta advertising, and performance reporting. 2–5 years of experience in social media marketing, content creation, or digital marketing Strong understanding of Instagram, Facebook, LinkedIn, and Meta Ads Manager Experience shooting and editing short-form video content for social media Proficiency with content editing tools such as Adobe Creative Suite, Canva, or similar platforms Ability to balance creativity with performance-driven marketing goals Strong copywriting and storytelling skills Comfortable working on-site and traveling between locations as needed Highly organized, self-directed, and able to manage multiple projects simultaneously Create, schedule, publish, and promote content across Instagram and Facebook Repurpose content for LinkedIn with a focus on professional storytelling and investor-facing messaging Develop engaging content that supports brand growth, expansion announcements, company milestones, and the broader vision Maintain a consistent brand voice and visual identity across all channels Plan and execute content calendars aligned with company priorities and campaigns Capture on-site short-form video and photography at MAF locations and events Edit and produce high-quality reels, short videos, photos, and promotional content optimized for social platforms Travel regularly to various locations for content shoots and campaign coverage Stay current with social media trends, formats, and platform best practices