Social Media & Content Marketing Manager

Midwest Products, Inc., a family-owned manufacturing company, is looking for a Social Media & Content Marketing Manager to play an integral role in the company’s marketing operations. The hours for this position are Monday - Friday 8:30am-5:00pm, with the opportunity for occasional overtime. Responsibilities • Plan and execute a social media and digital communications strategy that strengthens brand awareness and builds engagement with key audiences • Write, design, and publish compelling written and video content for social media channels, company website, and email marketing • Design graphics and create short- and long-form video content for social platforms • Must be comfortable serving as on-camera representative for social media and live content • Monitor industry and social media trends to keep content fresh, relevant, and optimize advertising results • Identify, onboard, and manage influencers and affiliates; oversee ongoing relationships and performance • Collaborate with the Sales Team, Marketing and Digital Content Associate, and Executive Vice President to brainstorm and develop content ideas and strategies aligned with company vision • Proactively manage daily social media presence, including monitoring conversations and responding to comments and messages • Track, analyze, and report on social media and digital campaign performance, providing insights and recommendations • Occasionally update website content, including writing blog posts and uploading new video and product content • Use SEO-driven content planning for optimal marketing performance • Oversee and lead our Marketing and Digital Content Associate Qualifications • Bachelor’s degree or equivalent experience in marketing, communications, public relations, advertising, or a related field • Minimum 4+ years of experience in a marketing or communications role with a strong focus on social media content creation and digital marketing for social platforms • Experience developing and executing organic and paid social media strategies • Expert knowledge of major social media platforms and content management tools • Excellent storytelling skills with the ability to adapt tone and messaging to different audiences • Strong analytical skills with experience interpreting performance data and creating actionable reports • High attention to detail with strong writing, editing, and proofreading skills • Working knowledge of Adobe Creative Cloud, Canva, social media reporting tools, and web content management systems • Enhanced knowledge of SEO and PPC strategies required; hands-on experience a plus • Fluent in Meta Ads, Google Ads, TikTok Ads, and YouTube Ads • Working knowledge of AI and how it can be used effectively in marketing • Experience in machine embroidery, sewing, or the garment industry not required but an asset • What about the Social Media & Content Marketing Manager position appealed to you?