Social Media Content Marketing Specialist

** Job Category: ** Marketing / Communications ** Work Shift/ Schedule: ** 8 Hr Morning - Afternoon ** Northeast Georgia Health System is rooted in a foundation of improving the health of our communities. **## * * About the Role: **# ** Job Summary ** Responsible for guiding the content marketing strategy for NGHS’s talent acquisition team, working with the PR & Marketing Department team to generate engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts. * * * Minimum Experience: ** Bachelors Degree in a communication related field required, plus three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills. * ** Other:**# ** Preferred Job Qualifications** * ** Preferred Licensure or other certifications:** * ** Preferred Educational Requirements: ** * * * Preferred Experience: ** * ** Other:**# ** Job Specific and Unique Knowledge, Skills and Abilities *** Displays in-depth knowledge and understanding of social media platforms and ads management * Creates graphics and videos to explain complex concepts or tell a story * Maintains web-based platforms through content management systems * Maintains a working knowledge of principles of SEO including keyword research and Google Analytics * Working knowledge of HTML and CSS and how to leverage each on the web * Demonstrates knowledge of design principles and concepts to coordinate with graphic designers * Manages social media marketing channels, campaigns and day-to-day activities * Develops relevant content topics to reach target audiences * Creates, endorses, and manages all published content (images, video and written), editing as needed for voice and channel nuances * Monitors, listens and responds to users while cultivating a relationship with our online community * Develops and expands online community and/or influencer outreach efforts * Uses platform-specific functionality to engage audience (live video, stories, polling, contests, etc.) * Monitors trends in social media tools, applications, channels, design and strategy * Takes a role in ongoing personal education to remain highly effective in the role * Monitors analytics and site usage for continual improvement and optimization * Utilizes excellent writing and proofreading skills to create content, working with the PR & Marketing department to determine priorities and support marketing initiatives * Identifies and partners with content experts within the organization * Seeks opportunities in emerging services/tools/platforms * Practices superior time management# ** Essential Tasks and Responsibilities *** Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture.