Social Media Content Marketing Specialist

Location: RemoteReports to: Director of Marketing Employment Type: Full-TimeRole MissionTransform Paradigm’s long‑form ideas, insights, and video content into a high‑quality, high‑velocity stream of multi‑channel social media assets that strengthen brand authority, deepen audience engagement, and consistently improve the performance of our marketing ecosystem.This role requires strong fluency with AI tools (ChatGPT, Descript, Hub Spot AI, etc.) to accelerate drafting, repurposing, clipping, and content refinement.Why ParadigmParadigm exists to help individuals and families move forward with financial certainty, vitality, independence, and freedom, and we are entering a pivotal moment of growth where our intellectual property, video assets, and thought leadership need to scale across every major platform. Content is central to that growth.As our Content Marketing Specialist, you will own the systems and execution that determine how the world experiences Paradigm — making this one of the highest‑leverage marketing roles in the company.What Success Looks Like (12‑Month Outcomes)A-Players thrive on clarity and challenge. Success in this role means:Deliver 20–25+ high‑quality, platform‑ready content assets per month with 95%+ on‑time delivery, ensuring each piece supports a defined business goal such as:Lead magnet promotionWebinar/event registrationNurture campaign engagementWealth Strategy awarenessChannel Performance ImprovementYou will be responsible for increasing engagement rates across core platforms by 20–30% through strategic repurposing, stronger hooks and creative testing, consistent performance optimization while improving downstream action including: Link clicks, landing page traffic and email opt‑ins.Social to Lead OwnershipOwn organic social lead generation by building and optimizing a multi‑channel content system that produces measurable conversion into Marketing Qualified Leads (MQLs) through: Gated content, webinar/event signups, lead nurture sequences, and CTA‑driven content journeys.Success is defined by consistent contribution to the marketing pipeline—not just reach.Reporting and Pipeline VisibilityProvide monthly reporting that connects content performance to: Lead volume, MQL progression, campaign attribution, top‑performing content themes.Brand Alignment & QualityMaintain content output that is polished, on‑brand, and strategically aligned, requiring fewer than 5% of assets to be revised for quality or accuracy.Operational EfficiencyReduce turnaround time from raw asset → publish‑ready content by 25%+ through improved systems, templates, and asset organization.Content InfrastructureCreate and maintain a searchable, scalable asset library of clips, templates, thumbnails, and reusable content building blocks.The Work You’ll Own 1. Day-to-Day Content ExecutionTranslate strategy into daily publishing across social, email, and digital channelsMove content from idea → draft → polished asset independently, without micromanagementUse AI tools for ideation, first‑pass drafting, summarization, and content refinement2. Social Media OwnershipYou own planning, scheduling, publishing, and optimization across Facebook, Instagram, and You Tube.Responsibilities include:Writing platform‑specific captions, hooks, scriptsEditing short‑form video clips (cutting, formatting, overlays, captions)Creating simple graphics in CanvaMonitoring comments and supporting community engagementTracking performance and reporting insights3. Multi‑Channel Content Development & RepurposingTurn long‑form content (videos, webinars, interviews, articles) into short‑form clips, carousels, graphics, and micro‑storiesUse AI‑assisted clipping, transcription, and drafting to accelerate productionMaintain a…