Social Media & Content Strategy Manager

**Social Media & Content Strategy Manager**

Location: NYC Metro Area — Hybrid

Reports to: Senior Brand Marketing Manager

Experience: 4+ years

**About Furniture.com**

Furniture.com is building a better way to discover and shop for furniture.

Furniture is one of the biggest purchases people make for their homes. But, finding the right

piece across an enormous, fragmented market is still harder than it should be. We're creating a

more inspiring, intuitive shopping experience that helps consumers discover furniture they love

and confidently find what fits their home, style, and budget.

We're a fast-moving team at the intersection of home, culture, commerce, content, technology,

and AI, and we're looking for someone who wants to help define what a modern furniture brand

can look and sound like on social.

**The Role**

We're looking for a Social Media & Content Strategy Manager to own and grow

Furniture.com's organic social presence across Instagram, TikTok, Pinterest, and emerging

platforms.

This is an opportunity to help shape the voice, personality, and content strategy of a growing

brand at an important stage.

You'll own the day-to-day strategy behind our social channels. You’ll decide what we talk about,

how we show up, what formats we invest in, what trends are worth participating in, and how we

turn our brand priorities into content people actually want to watch, save, share, and come back

for.

You'll work closely with our Senior Brand Marketing Manager and in-house Creative team to

turn audience insights, cultural moments, and performance data into strong social-first ideas and

repeatable content franchises.

This is not a role for someone who simply wants to maintain a content calendar.

We're looking for someone who has a point of view about social, understands what makes

brands culturally relevant, and is equally comfortable developing a creative concept, writing a

brief, reviewing performance, or jumping into CapCut to bring a timely idea to life.

**What You'll Own**

*Build & Evolve Our Organic Social Strategy*

Own Furniture.com's organic social strategy across Instagram, TikTok, Pinterest, and relevant

emerging platforms.

• Develop channel strategies grounded in clear audience, brand, and business objectives.

• Help grow emerging Furniture.com social channels from the ground up.

• Translate broader brand and marketing priorities into platform-native social storytelling.

• Define the role each social channel plays rather than distributing the same content

everywhere.

• Develop recurring content franchises, formats, and editorial ideas that build a

recognizable Furniture.com social presence.

• Stay close to changing platform behaviors, cultural conversations, creator trends, and

internet culture.

• Identify moments where Furniture.com has a credible reason to participate and recognize

the moments we should sit out.

• Bring new opportunities and recommendations to Brand leadership proactively.

*Develop Social-First Creative*

Partner with our in-house Creative team to turn strategy into content.

• Generate creative concepts rooted in audience behavior, cultural insight, platform

dynamics, and performance.

• Write clear, inspiring creative briefs that give designers and creators enough direction

without over-prescribing execution.

• Partner closely with designers, copywriters, marketers, and other creative partners to

develop social-first work.

• Adapt larger brand campaigns into ideas that feel native to social rather than simply

resizing campaign assets.

• Build and test repeatable social formats and franchises.

• Maintain a high creative bar while balancing speed, relevance, and volume.

• Identify opportunities to repurpose high-performing creator, editorial, product, and brand

content for owned social.

*Own the Content Calendar & Production Process*

Run the operating system behind Furniture.com's social channels.

• Own the social content calendar from planning through publishing and reporting.

• Manage multiple content streams, priorities, and deadlines simultaneously.

• Lead project management for social-first shoots and lightweight owned productions.

• Ensure work moves efficiently from concept ? brief ? production ? review ?

publishing ? reporting.

• Identify risks, dependencies, and content gaps before they affect launch timelines.

• Establish repeatable workflows that help the team move quickly without sacrificing

quality.

*Write & Create*

Stay close enough to the work to understand what actually performs.

• Write sharp, distinctive social copy that reflects Furniture.com's voice.

• Capture and edit lightweight, social-first video using CapCut or similar tools when

needed.

• Develop quick-turn content around relevant cultural or platform moments.

• Create lightweight mockups or social assets when useful; formal graphic-design expertise

is not required.

• Feel comfortable jumping behind — and occasionally in front of — the camera when an

idea calls for it.

This is not primarily a production role, but we want someone who understands that great social

marketers occasionally need to make the thing themselves.

*Listen to & Build Community*

Treat social as a conversation, not simply a publishing channel.

• Monitor audience conversation, comments, trends, and feedback across Furniture.com's

social ecosystem.

• Identify recurring questions, behaviors, pain points, and cultural signals that can inform

future content.

• Develop recommendations for community-management tone and engagement.

• Spot opportunities for reactive content and audience participation.

• Surface useful social insights to Brand, Creative, Product, Editorial, and other teams.

*Measure, Learn & Improve*

Use performance to make the work better.

• Track channel, content, and format performance.

• Develop hypotheses about why certain content succeeds or fails.

• Run structured tests across hooks, formats, topics, cadence, creative approaches, and

platforms.

• Translate reporting into clear recommendations for what to do more of, stop doing, or test

next.

• Balance platform metrics such as reach, engagement, shares, saves, watch time, and

follower growth with broader signals such as traffic, brand engagement, and business

impact.

• Establish benchmarks and reporting that help the team understand whether the social

program is meaningfully improving over time.

**How You'll Work With the Team**

You'll work closely with:

• Senior Brand Marketing Manager: social strategy, priorities, campaigns, and

performance

• AVP of Brand & Creative: brand direction, creative standards, and major brand

initiatives

• Creative Team: concepts, briefs, design, production, and social-first creative

• Senior Marketing Associate: publishing workflows, calendar management, reporting,

and channel operations

• Influencer & Affiliate Marketing Manager: creator-content integration, emerging

creator opportunities, amplification, and social trends

• Editorial / Content: translating useful and inspiring Furniture.com content into socialnative

storytelling

• Paid Media: identifying organic creative insights and high-performing assets that may

inform paid testing

You'll own the social channel while collaborating closely with the broader team responsible for

the Furniture.com brand.

**What We're Looking For**

Must Have

• 4+ years of experience in organic social, content strategy, brand marketing, or a closely

related discipline.

• Demonstrated experience owning organic social for a consumer-facing, retail, lifestyle,

media, or culturally relevant brand.

• Evidence that you've helped grow a social presence, not simply maintain an established

account.

• Deep understanding of Instagram and TikTok, with strong familiarity with Pinterest and

emerging social platforms.

• Strong instincts around social-native storytelling, short-form video, hooks, formats,

platform behavior, and audience engagement.

• Experience developing creative briefs and partnering effectively with designers or inhouse

creative teams.

• Excellent copywriting skills with a strong understanding of voice, tone, and platformnative

writing.

• Strong project-management ability and experience managing multiple concurrent content

streams.

• Comfort interpreting social performance data and turning it into creative and strategic

recommendations.

• Hands-on familiarity with lightweight video creation and editing tools such as CapCut or

equivalent.

• Strong presentation and communication skills.

**You Might Be Especially Good at This If You...**

• Can look at a social feed and quickly explain what's working, what's repetitive, and

what's missing.

• Understand that participating in every trend is not a strategy.

• Have strong taste but don't confuse personal taste with audience insight.

• Can turn a business priority into an idea people would genuinely choose to watch.

• Think in recurring formats and franchises rather than isolated posts.

• Love writing and care deeply about voice and wording.

• Are comfortable using performance data without allowing it to flatten creativity.

• Can manage fifteen moving deliverables while still having a new idea in the middle of

the day.

• Know how to move quickly when culture moves quickly.

• Are collaborative and low-ego, but bring a strong point of view.

• Are comfortable making decisions independently and asking for input when it actually

matters.

**What Success Looks Like**

*First 60 Days*

• Develop a strong understanding of Furniture.com's brand, audience, business model,

existing content, and channel performance.

• Audit existing social channels, creative formats, audience behavior, workflows, and

content performance.

• Establish clear roles for Instagram, TikTok, Pinterest, and other priority channels.

• Identify immediate opportunities, gaps, and quick tests.

• Build strong working relationships with Brand, Creative, Editor