Social Media Coordinator

At Branch Basics, our mission is to empower people with the education and tools to create truly healthy homes. This role will have an opportunity to make a significant impact as we scale Branch Basics into a mainstay and trusted brand in the better-for-you-and-your-home space. This role supports the Senior Social Media Manager in expanding Branch Basics’ brand presence, improving engagement, syndicating content across platforms, and contributing to content development. If you love social media, enjoy creating and editing content, are energized by systems and organization, and want to work with a mission-driven brand changing homes and wellness across the country, we’d love to meet you. Content Creation, Editing & Syndication • Assist with basic short‑form editing (Reels, Tik Tok, You Tube Shorts) • Help with resizing, repurposing, and formatting assets for multiple platforms • Ensure all content aligns with Branch Basics’ brand voice, aesthetic, and strategy • Upload Instagram Reels to Tik Tok and You Tube Shorts • Ability to research content that exists within our blog and courses for content development • Support clip organization and categorization • Stay aligned with the weekly content calendar • Bring syndication & platform insights to weekly team meetings • Assist with research and ideation for future content Community Engagement & Giveaways • Own social channel comments and messages – respond to community questions with our brand tone and values • Monitor platforms several times per week and escalate important feedback • Manage all giveaway communication and logistics • Track winners and coordinate fulfillment with the Senior Social Media Manager • Ideate and contribute new giveaway strategies for Tik Tok Pinterest • Fully own Pinterest organic strategy and execution • Create content aligned with campaigns and product launches • Collaborate with design on new pins and repurposing evergreen content • Report monthly performance metrics What You’ve Done: • Have 1–3 years social media experience (brand or agency) • Have experience creating and editing social content • Understanding of wellness, non‑toxic living, or lifestyle brands • Experience with Tailwind, Later and scheduling and video editing tools is a plus Who You Are: • Highly organized, reliable, and proactive • Love social media and understand how Tik Tok, You Tube Shorts, Pinterest & Instagram work • Comfortable inside spreadsheets and tracking systems • Excellent written communication skills • Flexible, move quickly and meet deadlines • Enjoy working autonomously and collaboratively • Curious about healthy living, wellness, CPG, sustainability, and ingredient transparency What We Offer: • Mission driven culture – you will invariably make a difference and impact • A vibrant and devoted team, whose passion and positivity radiates through everything we do • Competitive total rewards package including annual bonus, equity, company-paid medical and dental, 401k contribution, unlimited time‑off (just to name a few benefits!)