Social Media Coordinator

Location: Spokane Valley Position SummaryThe Social Media Coordinator is responsible for executing Toysmith’s social media presence across multiple platforms through content creation, publishing, community engagement, and creator coordination. This role plays a key part in growing brand awareness, increasing customer engagement, and supporting business growth through measurable social media performanceThe ideal candidate is creative, highly organized, trend-aware, and passionate about social media. This position requires a strong understanding of platform-native content, short-form video, and social media trends, along with the ability to collaborate cross-functionally and execute content strategies that support business objectives.This role requires a self-starter who is comfortable working independently, managing multiple projects, and taking ownership of assigned initiatives in a hybrid work environment. The ideal candidate is proactive, resourceful, and able to identify opportunities to improve Toysmith's social media presence while driving measurable business results.Key Responsibilities 1. content creation & executionCreate, film, edit, and publish social media content across Tik Tok, Instagram, Facebook, Linked In, and other emerging platformsProduce engaging short-form video content including product demonstrations, lifestyle content, educational content, trend-based content, and promotional campaignsDevelop captions, text overlays, hooks, graphics, and supporting creative assetsEnsure content aligns with Toysmith’s brand voice, visual identity, and marketing objectivesCapture both polished brand content and creator-style content designed for platform engagementAssist with photography, video shoots, and content collection for social media initiatives2. social media managementExecute monthly and weekly social media content calendarsSchedule and publish content across social media platformsSupport campaigns related to product launches, seasonal promotions, retail partnerships, and marketing initiativesMonitor social channels to ensure consistent brand representation and messagingMaintain organization of content assets, creative files, and publishing schedulesStay current on platform updates, emerging trends, and best practicesTake ownership of assigned social media projects from concept through execution while managing priorities and meeting deadlines with minimal supervision.Proactively identify opportunities to increase brand awareness, engagement, and audience growth through new content ideas, emerging platform features, and industry trends.Respond to comments, direct messages, tagged content, and community interactions in a timely mannerEncourage audience participation and foster positive brand engagementMonitor customer feedback and elevate issues when appropriateShare recurring customer insights, questions, and trends with internal teams4. creator & user-generated content supportAssist with creator outreach, communication, and relationship managementCoordinate product shipments and seeding programs for influencers and content creatorsOrganize and maintain creator content libraries and user-generated content assetsTrack creator partnerships and campaign deliverablesIdentify opportunities to repurpose and amplify high-performing creator content5. performance tracking & reportingOwn social media performance metrics and provide regular reporting, insights, and actionable recommendations to leadership.Monitor engagement, audience growth, reach, impressions, clicks, and other key performance indicators.Identify top-performing content and recurring engagement trends.Use data and analytics to continuously improve content performance and overall business impact.Recommend new content strategies, campaigns, and platform opportunities based on performance results.Required Qualifications 2+ years of experience in social media management, content creation, digital marketing, or a related fieldStrong understanding of Tik Tok, Instagram, Facebook, Linked In, and short-form video contentExperience filming, editing, and publishing social media contentProficiency with content creation and editing tools such as Cap Cut,…