Social Media Coordinator, College of Fine Arts

**Job Posting Title:**

Social Media Coordinator, College of Fine Arts

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**Hiring Department:**

College of Fine Arts

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**Position Open To:**

All Applicants

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**Weekly Scheduled Hours:**

40

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**FLSA Status:**

Exempt from FLSA

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**Earliest Start Date:**

Immediately

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**Position Duration:**

Expected to Continue

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**Location:**

UT MAIN CAMPUS

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**Job Details:**

General Notes
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The [College of Fine Arts](https://finearts.utexas.edu/) is the college of creativity at The University of Texas at Austin—a home for artists, performers, designers, scholars, educators, makers and creatives ready to change the world.

[Benefits package:](https://hr.utexas.edu/prospective/benefits)

* 100% employer-paid basic medical coverage
* Retirement contributions
* Paid vacation and sick time
* Paid holidays
* [Other services and perks](https://hr.utexas.edu/current/services/my-total-rewards).

*This job description may not contain all assigned duties, responsibilities, or aspects of the job described. Even if you don't qualify or have specific experience in every facet of this role, we encourage you to apply.*

Purpose
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Develops and executes social media strategy for the College of Fine Arts, the Department of Design and the Department of Arts and Entertainment Technologies, in partnership with the Director of Communications. Ensures content is audience-centered, consistent with the college’s brand voice and aligned with college, departmental and University strategic priorities. Creates content, manages community engagement and paid campaigns, and tracks performance across assigned social channels, working with the communications team to amplify the stories, programs and events that matter most to these units. Reports to the Director of Communications.

Responsibilities
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* Content creation and multimedia
+ Plans, develops and creates audience-centered content for the college’s social media channels (IG, LinkedIn, FB), the Department of Design (IG, LinkedIn) and the Department of Arts and Entertainment Technologies (IG, Facebook, LinkedIn)
+ Shoots, edits and delivers photography and video for social channels, including capture at signature events in the college and departments
+ Creates social media graphics in collaboration with senior graphic designer, following brand standards and guidelines
+ Promotes signature events in the college and departments on appropriate social media channels
+ Adds captured assets to the shared team archive of photo and video content
* Managing community and paid campaigns
+ Manages the social media community on assigned channels, including moderating comments and responding to messages
+ Manages social media ad campaigns that promote summer camps in the college
+ Coordinates with the managers of social media accounts maintained by other departments and schools in the college to share content and align on collaborations
* Strategy and analytics
+ Develops and executes social media strategy for assigned channels, in partnership with the Director of Communications, to align with college, departmental and University strategic priorities
+ Ensures consistency of messaging and adherence to the brand voice and written style guide. Ensures accuracy and appropriateness across channels
+ Reviews, analyzes and reports on data from social media management tools and Google Analytics to measure content performance, and applies the findings to improve results
+ Stays current on social media trends, technologies and applications, and identifies ways to expand the college’s digital reach and audience engagement
* Team support
+ Serve as backup on team for content updates to websites, content creation, internal email marketing and updating digital slides

Required Qualifications
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* Bachelor’s Degree
* At least 2 years of the following:
+ Professional journalistic writing experience for digital channels
+ Experience defining and delivering content that meets the needs of users
+ Experience with content creation and content strategy
+ Experience in online marketing and communications, journalism, public relations, or related fields
* Two or more years of experience successfully managing, writing and/or creating content for social media channels and websites as a tool for message delivery and community engagement.
* Demonstrated ability to use a full range of storytelling methods.
* Intermediate photography and video shooting and editing skills
* Superior writing, editing and proofreading skills: Able to verify factual correctness of information and adhere to editorial policies and guidelines. Able to edit and arrange text and design to optimize readability and engagement.
* Comfort working as part of a small team in a fast-paced environment.
* Ability to grasp new concepts and adapt to change with ease.
* Strong oral and interpersonal communication skills: Able to effectively navigate formal and informal communication and decision-making channels. Maintains focus on the topic at hand and adapts content for the intended audience. Is able to review others' content and provide feedback.
* Able to maintain focus with frequent interruptions while balancing daily job needs, and making progress on medium and long-term projects.
* Demonstrates the value of self-motivation and initiative; ability and willingness to seek out work and the drive to accomplish goals.

*Relevant education and experience may be substituted as appropriate.*

Preferred Qualifications
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* More than two years of experience in communications, marketing, public relations or journalism.
* More than two years of experience successfully managing, writing and/or creating content for social media channels and websites as a tool for message delivery and community engagement.
* Working experience with web content management systems, email marketing platforms, Adobe Creative Suite and general design principles.
* Experience working at a higher education institution or in an arts organization.
* Familiarity with AP Style.
* Strong understanding of social media analytics, Google Analytics and other analysis tools.

Driving Required
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This job requires a class "C" operator's driver's license. The applicant selected must provide a current three-year driving record from the current state of residence. If not currently a Texas resident, a Texas driver's license must be obtained within 30 days of becoming a Texas resident. Employees who are required to have a CDL are subject to drug and alcohol testing (pre-employment, post-accident, reasonable suspicion, random, return-to-duty, and follow-up drug and alcohol testing).

Salary Range
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$63,000 - $68,000

Working Conditions
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* After probationary period with full time in-person work, position is eligible to work remotely one day per week with supervisor’s approval.
* Works in a shared cubicle space in standard office conditions.
* Schedule will flex at times to capture content at evening and weekend events or programming.
* Use of manual dexterity and repetitive use of a keyboard at a workstation.
* Occasional lifting and moving.

Required Materials
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* Resume/CV
* 3 work references with their contact information; at least one reference should be from a supervisor
* Letter of interest

**Important for applicants who are NOT current university employees or contingent workers:** You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

**Important for Current university employees and contingent workers:** As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left-hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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**Employment Eligibility:**

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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**Retirement Plan Eligibility:**

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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**Background Checks:**

A criminal history background check will be required for finalist(s) under consideration for this position.

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**Equal Opportunity Employer:**

The University of Texas at Austin, as an [equal opportunity/affirmative action employer](https://hr.utexas.edu/current-employee/compliance/equal-employment-opportunity-eeo-and-affirmative-action-aa), complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all perso