Social Media Coordinator for Award-winning PR Firm

This entry-level position supports the agency founder and director with various administrative tasks related to digital marketing and social media management and assists in the development and execution of social content plans and strategies. Must have demonstrated experience in communications and journalism either at the college, agency, or media outlet level. The job function of the Social Media Coordinator is to assist in the smooth running of daily operations and success of the agency’s overall digital marketing efforts. ● Coordinates diverse monthly social media content for clients on Facebook and Instagram ● Crafts authentic copy with a voice and tone that uniquely reflects each individual client ● Liaises with clients to schedule social media photoshoots to capture original imagery ● Pulls select user-generated imagery to encourage consumer engagement ● Utilizes Canva and Photoshop to create design-focused promotional pieces for upcoming events and activations ● Crafts original Instagram stories utilizing innovative techniques and practices ● Analyzes client audience, competitors, market and trends to define digital strategies for each platform ● Use insights to ensure the success of social media campaigns and create reports to track social media progress ● Understands the basics of photography: composition and lighting ● Posts and manages content manually ● Schedules content accordingly utilizing Later for all applicable clients ● Engages on all social media accounts regularly o Responds to customer inquiries across all platforms ● Provides insights to clients regarding engagement, reach and impressions ● Coordinates paid media campaigns (as needed), specifically on Facebook and Instagram ● Stays up-to-date regarding emerging social media trends and platforms ● Connects with agency founder and director for additional input DIGITAL MARKETING Assists in the management of email marketing for Bay Bird Inc clients (as necessary): ● Provides copy and select imagery for monthly newsletter (or target send rate) ● Utilizes marketing platforms ranging from Mailchimp, MyEmma and SquareSpace email client ● Provides insights to clients regarding open rate and best practices ● Manages subscriber lists for relevant clients Assists in the coordination of targeted influencer campaigns focused on each client’s individual needs: ● Proactive in developing and nurturing relationships with local, regional and national influencers o Contributes to growing BBI’s database of influencers o Researches key influencers that align with specific campaigns and budgets o Crafts original outreach o Manages all responses and resulting social media content shared by influencers Our ideal candidate should be an extremely creative, social media marketing professional with a proven track record of assisting with all facets of social media and will possess all of the following qualifications: ● A minimum of 1-2 years of relevant experience inclusive of internships working assisting with the social media marketing efforts of clients in the travel/hospitality, culinary/restaurant, craft beverage, health/wellness, and consumer lifestyle arenas – either with an agency or in-house position ● Bachelor's or related degree in Communications, English, Public Relations, Marketing, Social Media Marketing and/or Digital Marketing ● Knowledge of the ever-evolving social media landscape including: influencers, platform identification and usage and timely knowledge of trends (you live and breathe this stuff) ● Proficiency in Microsoft Office Suite, cursory knowledge of Adobe Creative Suite (InDesign, Photoshop) and Squarespace ● Knowledge of analytics, project management and research software including: Later, Google Analytics, Google Apps/Drive, Canva, One Drive, etc. We are currently working in a virtual environment, but this is not a remote position and we are looking for a candidate who resides in San Diego.