Social Media Coordinator

Summary of Essential Job Functions Job Duties  Coordinate all Broadway Sacramento’s social media platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, TikTok, and other platforms as applicable  Evaluate viability of new, currently unused or underutilized platforms and tools (including blogs, podcasts, digital newsletters, direct dialog channels)  Implement additional relevant social media platforms as appropriate  Create and implement effective strategies for growing number of platform participants and increasing active engagement  Develop innovative, creative, relevant and interesting content across all platforms  Evaluate appropriate frequency of posts for each platform and proactively schedule posts and other activity for all platforms, tracking with master digital calendar  Facilitate online conversations with patrons, actively engaging followers in real-time dialog when necessary to address complaints/inquiries and convert them to advocates; evaluate potentially controversial posts or conversations with Broadway Sacramento colleagues prior to responding  Actively engage with social media platforms of Broadway Sacramento partners and key demographic groups  Staff social media displays at opening nights of Broadway On Tour and Broadway At Music Circus shows; schedule volunteer staffing for entire engagement of Broadway At Music Circus shows  Plan and implement promotions with media, civic, restaurant and other Broadway Sacramento partners, including distribution of promotional materials and on- site supervision of promotional events as necessary  Build and manage the #BroadwaySacramentoAmbassador influencer group  Analyze competitive activity in marketplace Requirements  Bachelor’s Degree in marketing/advertising/communications or equivalent experience in a relevant field  Minimum 1-2 years of relevant professional experience in social media and digital advertising  Experience with most widely-used social media platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, TikTok  Ability to exercise judgment in evaluating incoming and outgoing social media posts and content to make sure all Broadway Sacramento content is appropriate—and to bring questionable content to attention of colleagues prior to responding  Ability to stay on top of developing channels, trends, platforms and products  Excellent writing skills  Excellent communication and interpersonal skills  Knowledge of search, display, video, mobile, ad-serving platforms, SEO, keyword research and Google analytics  Comfort with the use of digital strategies, technologies, channels and tactics  Ability to distill data into meaningful reports, insights and areas of opportunity  Proactive personality with the ability to simultaneously and efficiently manage multiple projects  Detail-oriented, a quick learner with strong organizational and prioritization skills  Ability to multi-task and work in a fast-paced, deadline-driven environment  Creative problem solving skills  Ability to handle a large volume of work, with flexibility and receptiveness to changing priorities  Ability to accept constructive and valid input and implement necessary changes  Ability to effectively interact with co-workers, external colleagues such as promotional partners and vendors, and general public, both in person and through social media  Ability to effectively work independently  Photo/video shooting and editing capabilities  Proficient in Microsoft Office Suite, especially Word, Excel, PowerPoint and Publisher  Ability to work nights and/or weekends as necessary  Valid driver license and fully insured vehicle  COVID-19 vaccination is required-accommodations for disability and religious-based reasons may be considered Preferred  Ideal candidate will have experience in musical theatre field or interest in/knowledge of genre.  Experience using WordPress or another website platform.  Experience using Wrike or other project management software Revision Date: 1-24-22 Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.