Social Media & Digital Ad Buyer

• Social Media Management - Curate content for and manage any client social media accounts when applicable as well as Apex Current’s social media accounts which will include new business development campaigns supporting active channels and increased client growth opportunities. • Client Campaign Deployment - Assist in the deployment of client digital ad campaigns in a timely manner based on agreed upon project timeline and workflow schedule on Facebook, Facebook's Ad Network, LinkedIn, SnapChat, Google Ads, YouTube, etc. • Campaign Optimization and Key Metrics - Learn the key performance campaign metrics and support the CEO on campaign optimization for client campaigns to achieve ROAS (return on ad spend) goals. • Daily posts across client and Apex Current social media accounts • Curation and creation of social media assets • Leverage Apex's social media presence to grow new business opportunities • Increase engagement and growth of social media accounts • Respond to comments and questions in a timely manner • Learn how to set up initial campaign framework • Launch client ad campaigns on expected launch dates • Create, refresh and update Custom Audiences when needed • Create and support new ad creative and copy • Follow naming conventions and any other launch protocols • Double and triple check all aspects of ad before launching for correct links, ad copy grammar, etc. • Learn key metrics and support campaign optimization processes in conjunction with the team including; learning the skillset to split creative and copy to find successful inventory and continually refine knowledge and review analytics daily - demonstrating this in action by regularly presenting new ideas and concepts to help Apex Current optimize and provide the best possible return for clients.

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