May 27, 2025

Social Media & Digital Marketing Manager

The People's Firm PLLC Lansing, Michigan

We’re expanding our reach across Michigan, and we’re looking for a skilled Digital Marketing & SEO Specialist to grow our online presence and attract new clients in Southeast Michigan and surrounding areas. • Creating and optimizing on-page SEO (titles, meta tags, internal links, schema) • Performing keyword research with tools like Ahrefs or SEMrush • Drafting and managing SEO blog posts and landing pages (e.g., “Living Trust Lawyer Lansing”) • Managing Facebook and LinkedIn content for engagement and visibility • Creating graphics, quote cards, and short videos for social media • Running and analyzing Facebook Ads campaigns • Reporting monthly using Google Analytics, Search Console, and Tag Manager What We’re Looking For, Must-Have Experience: • Proven success in local SEO for a service-based business • WordPress or CMS familiarity • Excellent writing or content management skills • Website Management • Experience with legal, financial, or elder care marketing preferred Pay: $20.00 - $25.00 per hour What tools did you use, what specific actions did you take (e.g., Google Business Profile optimization, on-page SEO, content strategy), and what were the results?” • Have you managed a Google Business Profile for a local business?

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