Social Media & Digital Marketing Specialist

The Social Media & Digital Marketing Specialist will be able to engage influencers and manage our online community by responding to comments across platforms. Online Community Management • Day-to-day management of social media communities, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible • Work with individuals and teams across the organization to coordinate appropriate responses to conversations, especially during crises • Exponentially increase the size and engagement of our social media community • Generate proactive user engagement of TSA influencers and journalists; build bridges through users, especially on blogs; increase the size of and nurture that community to amplify fundraising efforts • Establish and manage new social profiles, as well as assisting corps/programs in managing theirs Content Development • Maintains and monitors TSA’s social media digital presence across platforms • Manage social media communications calendar and syndication schedules, with content from contributors throughout the division and territory • Curate and create content, including copy writing, content sourcing, and aggregation, work with other departments on all aspects, as needed • Develop content production schedule, using networking tool such as Hootsuite; develop processes and workflows to maximize content output with available resources • Conduct an audit of existing social media presences • Integrate social media efforts with those in web and digital media, media relations, marketing, fundraising, and more • Stay up to date with latest social media best practices and technologies Reporting and Analytics • Produce and manage reporting and analytics of all social media activity, including weekly, monthly and quarterly reports • Identify trends and relay learnings back to the team to help guide content, marketing and fundraising strategy • Measures the success of social media campaigns, deliver regular updates to directors concerning traffic and conversion of visitors • Capable of maintaining a high level of integrity and confidentiality • Must be a team player, take initiative, and be flexible in assisting others to the best of their ability to ensure an accurate work product • Reliable, dependable, and adaptable • Be able to work with all ethnic and socio-economic populations and personalities • Make a commitment to abide by Salvation Army Policies and Procedures • Ability to think independently and resolve problems • Ability to work in a fast-paced environment • Ability to manage multiple projects to completion on a timely basis • Ability to research information • Working knowledge of diverse software applications and ability to use new software programs and databases with basic training • Must maintain a courteous and cooperative manner with all external and internal clients and always demonstrate respect and a positive attitude toward them during the assigned workday