Social Media & Digital Marketing Specialist

Job description

Winter Marketing & PR is an up-and-coming marketing and public relations firm led by experienced marketing professionals and supported by a passionate, highly skilled team. Our high standards and attention to detail are just a few of the reasons clients choose to work with us. We are seeking a Social Media & Digital Marketing Specialist to handle day-to-day social media execution and digital advertising efforts across a variety of client accounts.

This role is ideal for someone who is deeply engaged in social media, understands how creative and strategy work together, and takes pride in disciplined, detail-oriented execution. The right candidate brings curiosity, professionalism, and a strong desire to continuously learn and improve.

Key Responsibilities

Manage day-to-day social media posting for multiple client accounts across relevant platforms
Execute and optimize paid social advertising, including sophisticated ad buying on Meta and other digital platforms
Support Google Ads (AdWords) campaigns, including keyword research, ad development, monitoring, and optimization (training and credentialing provided)
Assist with tracking performance metrics and reporting insights to inform future campaigns
Stay current on social media trends, platform updates, and best practices while maintaining a professional, brand-aligned approach
Collaborate with internal teams on campaign planning, creative development, and messaging
Coordinate and participate in offsite client meetings, content capture, and on-location shoots when needed
Assist with videography, content capture, and basic video editing for social and digital use
Maintain organized content calendars, assets, and documentation across client accounts
Calmly communicate clearly and professionally with clients, vendors, and internal team members

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Qualifications

1-3 years of experience supporting social media and/or digital marketing efforts
Working knowledge of major social media platforms and paid social advertising tools
Familiarity with Meta Ads Manager; interest in learning additional ad platforms
Willingness to learn Google Ads and pursue platform certifications
Basic experience with video capture and editing tools (mobile or desktop-based)
Strong attention to detail and ability to manage multiple projects simultaneously
Clear written and verbal communication skills
Reliable, organized, and comfortable working in a collaborative, fast-paced environment

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Nice to Have

Prior experience working in an agency or client-service environment
Google Ads certification or analytics experience

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Pay based on experience – starting at $27-30/hour

Directly supporting: President/Owner, Creative Director, Account Coordinators

About Us:

We are a boutique marketing agency that specializes in high-quality strategy, design, and customer service. Our clients rely on us for excellence in every detail, from concept to execution.

Availability:

During normal business hours – Monday–Friday, 8:00 am–5:00 pm Alaska Time. Some evening or weekend availability may be required for deadlines or events.

A person who will be successful in this role will be detail-oriented, curious, adaptable, and genuinely passionate about social media and digital marketing, with a professional and client-focused mindset.

Job Types: Full-time, Contract

Flexible schedule

Work Location: Hybrid remote in Anchorage, AK 99515

Pay: $27.00 - $30.00 per hour

Benefits:

Flexible schedule

Application Question(s):

Do you currently live in the Anchorage, Alaska area, or are you planning to relocate?

Experience:

Digital marketing: 1 year (Required)
Social Media Management: 1 year (Required)
Meta Ads: 1 year (Required)

Work Location: Hybrid remote in Anchorage, AK 99522