Social Media & Digital Marketing Specialist

Location: Spokane Valley Great news! Schillings is currently looking for a Social Media & Digital Marketing Specialist at our Saint John, IN location. They are responsible for growing and maintaining Schillings' online presence through social media content, short-form video, and paid digital advertising. This role manages day-to-day content across Facebook, Instagram, Tik Tok, You Tube, and Google Business; creates video and photo content that highlights products, services, company culture, hiring needs, events, and promotions; and works closely with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to keep content accurate, engaging, and on-brand.The ideal candidate is creative, trend-aware, organized, comfortable working in a fast-moving small-team environment, and able to balance polished brand standards with timely social media content. A strong portfolio or examples of social content, video work, paid ads, or campaign results are required.Key Responsibilities:Plan, create, schedule, and publish social media content for Facebook, Instagram, Tik Tok, You Tube, and Google Business.Maintain a consistent content calendar that includes product highlights, new stock, services, events, employee spotlights, company culture, promotions, hiring needs, and timely trends.Create and repurpose short-form videos for Instagram Reels and Stories, Facebook Reels and Stories, You Tube Shorts, Tik Tok, and paid ad placements.Film, edit, caption, export, and organize social media videos in the proper formats and aspect ratios for each platform.Monitor comments, messages, tags, reviews, and customer interactions; respond or route items to the appropriate team member as needed.Research social media trends, especially trends that can be adapted for local/small businesses and building materials/home improvement audiences.Build, launch, monitor, and optimize paid digital campaigns on Meta platforms and Google, including campaigns for sales, events, hiring, product spotlights, and brand awareness.Track performance metrics such as reach, engagement, clicks, video views, leads, and campaign results; share takeaways and recommendations with the marketing team.Collaborate with graphic designers to create branded static posts, ad graphics, thumbnails, story assets, video overlays, and other supporting visuals.Work with the Sales team and other departments to capture accurate product knowledge, showroom features, customer-facing services, employee stories, and event content.Assist with marketing event preparation and coverage, including contractor events, employee events, promotions, photo/video coverage, signage support, and social media posting.Support other marketing department tasks as needed, including content organization, website or intranet support, email/social campaign support, proofing, and general team projects.Follow Schillings brand standards, approval processes, and internal communication expectations.Required Skills and Qualifications:Hands-on experience creating social media content for business, brand, nonprofit, personal brand, school, freelance, or professional accounts.Strong short-form video creation skills, including filming, editing, pacing, captions, transitions, audio selection, and platform-specific formatting.Portfolio or examples of work required.