Social Media & Digital Marketing Specialist

Dr. Carolyn Chang’s plastic surgery practice is dedicated to delivering exceptional patient care and elevated aesthetic experiences. Our brand reflects a commitment to artistry, refinement, personalized service, and beautiful results.

Position Overview

The Social Media, Content & Digital Marketing Specialist will create polished, engaging content and help manage the practice’s digital marketing channels. You’ll plan, film, edit, and publish content across social platforms while supporting Google Ads campaigns, improving search visibility, and tracking performance from audience engagement through patient inquiries.

The ideal candidate pairs strong creative instincts with a practical understanding of digital marketing analytics. They can maintain a refined, consistent brand voice while using data to improve reach, website performance, and qualified leads.

Key Responsibilities

Content Creation: Film, edit, and publish elevated short-form video and visual content for Instagram, TikTok, YouTube Shorts, and other relevant platforms.Luxury Brand Storytelling: Create a cohesive visual presence that reflects the sophistication, artistry, and personalized experience of our practice.Photography & Videography: Capture polished content featuring the physician, team, practice environment, services, and patient education.Content Planning: Develop and maintain a strategic content calendar aligned with brand priorities, seasonal campaigns, and practice initiatives.Video Editing: Produce engaging Reels, Stories, educational videos, behind-the-scenes content, and other social-first formats using tools such as CapCut or Adobe Premiere Pro.Creative Direction: Bring fresh ideas for content concepts, visual trends, campaigns, and storytelling while maintaining a consistent luxury aesthetic.Community Engagement: Monitor comments and messages, engage professionally with our audience, and help maintain a thoughtful, elevated online presence.Performance Tracking: Review content performance, identify opportunities for growth, and use analytics to refine the social media strategy.Team Collaboration: Work closely with the physician and practice team to capture authentic content while respecting patient privacy, consent, and confidentiality requirements.Trend Awareness: Stay current on social media trends, platform updates, and emerging content formats, adapting them appropriately for a premium medical aesthetics brand.Paid search, SEO, and lead generation

Support, manage, and optimize Google Ads campaigns, including keyword selection, ad copy, budgets, and performance monitoring.Conduct keyword research to identify relevant search terms and opportunities for organic and paid visibility.Apply SEO best practices to website pages and content, including page titles, headings, metadata, internal links, and copy recommendations.Identify opportunities to improve website content, user experience, and conversion paths.Use Google Analytics 4 (GA4) and Google Search Console to monitor traffic, search performance, and user behavior.Monitor lead generation results and prepare clear reports on campaign and website performance.Qualifications

Experience creating and managing social media content for a brand, business, or public-facing professional.A strong portfolio demonstrating video editing, visual storytelling, and social media content creation. A portfolio or links to previous work are required.A refined visual eye and an understanding of luxury, beauty, fashion, skincare, or lifestyle branding.Proficiency with video editing tools such as CapCut or Adobe Premiere Pro; experience with Canva or other design tools is a plus.Familiarity with Instagram Reels, Stories, TikTok, YouTube Shorts, and current platform best practices.Excellent organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.Strong communication skills and a professional, discreet demeanor in a clinical environment.Ability to work on-site and capture content in person.A proactive, creative mindset with the ability to take initiative and translate ideas into finished content.Experience with Google Ads and paid search campaign management or optimization.Working knowledge of SEO, keyword research, and website optimization.Familiarity with GA4 and Google Search Console.Ability to interpret marketing metrics and use them to recommend practical improvements.Preferred Experience

Experience in plastic surgery, medical aesthetics, dermatology, skincare, beauty, fashion, luxury hospitality, or wellness.Experience creating content for physicians, premium service providers, or high-end consumer brands.Knowledge of influencer collaborations, social media growth strategies, and performance analytics.Experience developing a consistent visual identity across multiple social platforms.What We’re Looking For

We’re looking for someone who understands that luxury is expressed through the details: thoughtful composition, refined editing, intentional storytelling, and consistency in every brand touchpoint.

The ideal candidate is creative, visually driven, organized, and excited to help build a distinctive social media presence for a respected plastic surgery practice.

Position Details

Employment Type: Full-timeSchedule: Approximately 40 hours per weekLocation: In-office; on-site content creation is an essential part of the roleCompensation: Competitive and commensurate with experienceHow to Apply

Please submit your resume, portfolio (or links to content you’ve produced), and a brief pitch as to why you’d be the perfect fit for this role. Applications without a portfolio or links to media examples will not be considered. Email: [email protected]