Social Media Growth Lead

We build content engines for clients and ourselves, everything from manufacturer campaigns to original short-form series about the future of the planet. This is a freelance, 15–20 hr/week role at $25/hr, with a flexible schedule but an expectation to join us in our NE Minneapolis office once a week to talk strategy, performance, and ideas. The ideal candidate will have a proven track record of growing social media channels and accelerating existing accounts through strategic content planning, platform-specific optimization, and understanding of current trends and algorithms. What you’ll do • Create titles, descriptions, and upload, short-form videos across multiple platforms • Schedule, track performance, spot trends, and help shape growth strategy • Manage comments and community engagement (we like real humans here) • Create or assist with thumbnails and light social graphics • Collaborate with our creative and production teams to test ideas and scale what works What we’re looking for • Proven experience growing organic social channels (with examples) • You understand short-form content at a gut level, what hooks people, what doesn’t, and why • You’re organized, self-directed, and genuinely curious about what makes content grow • You stay up to speed on platform changes, algorithms, and emerging creators • Bonus points if you’ve worked with analytics tools or can mock up visuals quickly