Social Media Lead

Alec’s Ice Cream is hiring a Social Media Lead ! This hybrid role is based in El Segundo, with in-office days Tuesday through Thursday. We’re looking for a strategic, creative social leader to build the brand’s social presence, lead content and creator strategy, and help shape how the brand shows up online.WHY THIS ROLE MATTERSSocial is where Alec's earns attention, shapes how people feel about the brand, and builds the community that shows up at shelfWe're building the social function in-house, and this role is its foundation: the owner of strategy, the operating system, and day-to-day leadership of our channels2027 brings a dense calendar of launches, collabs, and brand moments. This role decides what the audience hears, in what order, and how often, so the brand says a few things well instead of everything at onceThe Social Media Lead partners with the Creative Director to turn brand strategy into a social presence with a real point of view, and works with the CMO, sales, and cross-functional partners to connect social to the businessThis is a builder's role at a challenger brand: you will set the playbook rather than inherit oneWHAT YOU'LL OWNSocial strategy across Instagram, Tik Tok, and emerging platforms: audience definition, reason to follow, the role of each channel, and the annual, quarterly, and monthly planThe social calendar and communication hierarchy: sequencing launches, collabs, retail moments, and always-on content so priorities are clear and nothing competes for attentionContent framework and production planning: what gets made, when, and at what budget, with timelines built around the launch calendar and briefs that keep creators, our community manager, and partners on trackPartner with and develop our community manager, in collaboration with the Creative Director, building a small, high-output team with clear ownershipCreator and influencer program oversight: you own the budget and cohesion of the program, decide who we work with and why, set the briefs and standards, and track reach and performance against spendAnalytics and reporting: channel goals, KPIs, and a monthly readout with clear takeaways that shape what we make nextOrganic-to-paid partnership with the performance marketing team, so the best organic ideas become paid assets and paid learnings feed organicOversee execution of social coverage for events, retail activations, and trade moments, planned ahead rather than reactiveThe social operating system: workflows, review and approval process, tooling, asset organization, and how social plugs into cross-functional planningCross-functional awareness of brand, sales, and innovation so the social calendar reflects retail and launch prioritiesWHAT SUCCESS LOOKS LIKEAlec's has a recognizable social point of view; people can tell it's us before they see the logoLaunches land with focus: each priority moment gets a plan, a sequence, and repeated tells, not a single postThe team runs on a clear cadence; leadership knows what's shipping and why, and reviews happen once, not five timesEngagement and community growth improve on a measurable basis, and reporting drives decisions instead of sitting in a folderCreator partnerships feel native to the brand and produce content we're proud to reshareSocial is connected to velocity: the calendar reflects distribution priorities and the sales team has social support at key retail momentsThe Community Manager has clear ownership, is growing, and has a partner they trustWHO YOU AREA strategist first: you think in audiences, sequences, and systems, not just postsOperationally minded: you build the calendars, workflows, and reporting that let a small team move fastCreative with taste: strong concepting and editorial…