March 29, 2024

Social Media Manager

Acronis Burlington, Vermont

Ultimately, you will be responsible for ensuring that social media serves as a catalyst for our aggressive growth plans, Acronis 10+ Cyber Protection Products, across our global profiles. • Translate business efforts and focuses to create a robust strategy for Acronis global accounts, including balancing multiple priorities across different internal teams • Work with copywriters and designers to ensure content is informative and appealing • Advise local regional marketing team members on social media best practices by platform as needed • Ability to conduct in-depth content audits and analyze Acronis Social Media performance, identify issues, find root causes, and experiment with solutions to improve performance municate Social Media performance and initiative status to stakeholders in weekly business reporting. • Work with the Digital Media Team to grow our efforts and mature our current strategy in alignment with our business goals and direction • Identify threats and opportunities in user-generated content surrounding the company. • 5+ years experience working in a technical, B2B environment • Comfort managing creative resources to develop content in support of social media strategies • Good understanding of social media KPIs beyond simple in platform engagement metrics • Strong reporting skills and metric-minded behavior • History of developing organic and paid social strategies that lead to strong follower and engagement growth across all platforms • Fluent in both verbal and written English • Experience with social community management and/or public relations preferred • Direct paid social media management and experience preferred • Understanding of common tools, such as Google Analytics, Hootsuite, Buzz Sumo, Gaggle AMP, Brand 24, and other management and reporting tools.

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