Social Media Manager

Position Overview We're seeking a creative and strategic Social Media Manager to lead our content creation and engagement efforts. Key Responsibilities Social Media Management Develop and execute comprehensive social media strategies across key platforms (Instagram, Facebook, TikTok, X, YouTube, LinkedIn, and emerging platforms as needed) Create, curate, and manage daily social content that showcases attractions, events, dining, accommodations, and experiences throughout Dauphin and Perry counties Monitor and engage with community members, responding to comments, messages, and mentions in a timely and on-brand manner Grow follower base and increase engagement through creative campaigns and authentic storytelling Track social media metrics and provide regular performance reports with actionable insights Stay current on social media trends, algorithm changes, and best practices in destination marketing Collaborate with local businesses, attractions, and tourism partners to amplify their content Manage user-generated content campaigns and influencer partnerships Qualifications Required Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field 3+ years of experience managing social media for a brand, organization, or agency – or - related broadcast journalism experience Proven track record of growing social media audiences and engagement Excellent writing and editing skills with strong attention to detail Experience with social media management tools (Hootsuite, Sprout Social, Later, or similar) Proficiency with basic photo and video editing software (Canva, Adobe Creative Suite, CapCut, Meta, iPhone, or similar) Strong understanding of social media analytics and reporting Knowledge of SEO/GEO best practices and content optimization Ability to work independently and manage multiple projects simultaneously Valid driver's license and reliable transportation for local travel Preferred Experience in tourism, hospitality, or destination marketing Familiarity with the Hershey Harrisburg Region and central Pennsylvania Basic photography and videography skills Experience with paid social media advertising CMS experience Familiarity with email marketing platforms What We're Looking For The ideal candidate is a digital creative who thinks in stories and understands how to connect with audiences authentically.