Social Media Manager

About Us

We are a growing marketing Syracuse-based agency focused on helping businesses build strong, authentic connections with their audiences. We value creativity, consistency, and results-driven strategies.

Position Overview

We are seeking a creative and organized Social Media & Content Manager to oversee and execute our clients’ social media presence. This role will focus on content planning and day-to-day platform management to drive engagement and brand growth.

You will work with the agency’s creative and account management teams, addressing and providing effective and results-driven solutions for a variety of clients' weekly social media campaigns.

This role requires an estimated investment of 10-16 hours per week. Perfect for an individual already maintaining social media campaigns for others, media strategists seeking additional income streams, and for those looking for additional work that offers flexibility in hours.

Key Responsibilities

Manage social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTokOrganize, plan, create, and schedule engaging content aligned with brand voice, standards, and goalsWrite compelling captions, content, and calls-to-actionMaintain a content calendar and ensure consistent postingAbility to think and plan strategicallyMonitor engagement, respond to comments/messages, and build communityAnalyze performance metrics and adjust strategies accordinglyStay current with social media trends, tools, and best practicesCollaboration with internal account management and creative team members on campaign strategy and client needsQualifications

Experience managing social media accounts for businesses or brandsStrong understanding of current social media trends and platformsStrong writing and communication skillsBasic graphic design skills or an eye for visual composition and detail Knowledge of paid and organic strategies and planningAsset management and organization skillsExperience working within the Vista Social campaign management AI-based platform or willingness to learn.Familiarity with or hands-on experience with generative AI technology and various modelsHighly organized with the ability to manage and monitor multiple accounts/projectsCreative mindset with attention to detailAbility to craft ad copy and contentProfessional communication, reliability, and competency skills and abilitiesComfortable working with and communicating directly with clients Preferred (but not required)

Experience working in an agency environmentBasic familiarity with scheduling and analytics tools (e.g., Hootsuite, Later, Meta Business Suite)Basic video editing skills. Development and production of short-form video content (Reels, TikToks, Shorts)What We Offer

Flexible hours availability & scheduling within a hybrid work environmentPart-time schedule with potential to transition into a more involved/ full-time roleCompensation based on experienceOpportunity to grow with a small, dynamic team