Social Media Manager - Account Executive

About 71 West:71 West is a boutique content agency specializing in luxury and travel brands. This is not the kind of agency where you’ll be working on a small local business—our content and strategies power the world's most aspirational brands. With a results-oriented culture and a fully remote setup, we entrust our team with significant responsibility, authority, and autonomy to deliver exceptional work that transforms brands and inspires audiences.Role Purpose:As an Social Media Manager - Account Executive, you will play a pivotal role in the day-to-day execution of our work with Marriott International's luxury brands. Acting as a core member of the Marriott team, you will take direct responsibility for specific brands such The Ritz-Carlton. Additionally, you will serve as a key conduit between the on-the-ground social and digital execution and the broader strategic and leadership teams, ensuring seamless communication and alignment.Key Responsibilities:Client Communication:Maintain daily direct communication with clients to ensure alignment, addressing any questions or needs promptly, and participate in client-facing meetings to align on goals, present updates, and brainstorm creative solutions.Team and Client Coordination:Keep internal teams and clients on the same page with regular updates, ensuring seamless collaboration as priorities and strategies evolve.Social Media Strategy & Execution:Develop and implement social media strategies tailored to client goals, brand identity, and audience preferences, ensuring campaigns resonate with target audiences.Content Planning and Execution:Create and manage detailed content calendars and write the majority of copy for social posts, maintaining consistency in posting, messaging, and seasonal or event-based content.Community Engagement:Monitor and respond to social conversations, engage with audiences, and foster brand loyalty through thoughtful and timely interactions.Social Listening:Leverage tools to monitor industry trends, competitor activity, and brand sentiment, identifying opportunities for brand advocacy, PR, or crisis management.Analytics and Reporting:Gather data and create client reports using tools like PowerPoint to highlight campaign successes and provide actionable insights.Adaptability:Respond quickly to on-the-fly requests from clients or internal teams, demonstrating flexibility and problem-solving skills.Insights and Optimization:Analyze market trends, competitor activity, and audience insights to continuously innovate new plans, while refining and optimizing strategies for greater impact.Required Skills & Qualifications:Experience:3-5 years of experience in social media marketing, with bonus points for broader digital marketing expertise.Remote Location: Though we are a fully remote company, we require team members to live in one of the following states: NY, CA, MA, OR, TX, GA,FL, MO, AZ, or NCExceptional Writing Skills: A dynamic and versatile writer with the ability to craft compelling, on-brand copy for various social media platforms.