Social Media Manager - Account Executive

About 71 West:71 West is a boutique content agency specializing in luxury and travel brands. We exclusively partner with national and global brands that are widely recognized as leaders in their industries, including iconic names such as The Ritz-Carlton, St. Regis and the EDITION. This is not the kind of agency where you’ll be working on a small local business—our content and strategies power the world's most aspirational brands. With a results-oriented culture and a fully remote setup, we entrust our team with significant responsibility, authority, and autonomy to deliver exceptional work that transforms brands and inspires audiences.Role Purpose:As an Social Media Manager - Account Executive, you will play a pivotal role in the day-to-day execution of our work with Marriott International's luxury brands. Acting as a core member of the Marriott team, you will take direct responsibility for specific brands such The Ritz-Carlton. This role functions much like an in-house Social Media Manager, turning strategies and plans into actionable, daily execution. Examples include helping form strategy and campaign plans, writing and scheduling social media posts, engaging with communities through comments and messages, and activating influencer partnerships. Additionally, you will serve as a key conduit between the on-the-ground social and digital execution and the broader strategic and leadership teams, ensuring seamless communication and alignment.Key Responsibilities:Client Communication:Maintain daily direct communication with clients to ensure alignment, addressing any questions or needs promptly, and participate in client-facing meetings to align on goals, present updates, and brainstorm creative solutions.Team and Client Coordination:Keep internal teams and clients on the same page with regular updates, ensuring seamless collaboration as priorities and strategies evolve.Social Media Strategy & Execution:Develop and implement social media strategies tailored to client goals, brand identity, and audience preferences, ensuring campaigns resonate with target audiences.Content Planning and Execution:Create and manage detailed content calendars and write the majority of copy for social posts, maintaining consistency in posting, messaging, and seasonal or event-based content.Community Engagement:Monitor and respond to social conversations, engage with audiences, and foster brand loyalty through thoughtful and timely interactions.Social Listening:Leverage tools to monitor industry trends, competitor activity, and brand sentiment, identifying opportunities for brand advocacy, PR, or crisis management.Analytics and Reporting:Gather data and create client reports using tools like PowerPoint to highlight campaign successes and provide actionable insights.Adaptability:Respond quickly to on-the-fly requests from clients or internal teams, demonstrating flexibility and problem-solving skills.Insights and Optimization:Analyze market trends, competitor activity, and audience insights to continuously innovate new plans, while refining and optimizing strategies for greater impact.Required Skills & Qualifications:Experience:3-5 years of experience in social media marketing, with bonus points for broader digital marketing expertise.Remote Location: Though we are a fully remote company, we require team members to live in one of the following states: NY, CA, MA, OR, TX, GA,FL, MO, AZ, or NCExceptional Writing Skills: A dynamic and versatile writer with the ability to craft compelling, on-brand copy for various social media platforms. You should excel at Instagram captions, engaging comments, and other forms of modern social media communication. You’ll take direction from our lead copywriter, master the client’s brand voice, and write content that resonates with luxury audiences.Technical Expertise:Proficiency in all major social media platforms (e.g., Instagram, Tik Tok, Facebook, Twitter, Linked In, You Tube) and fluency with tools such as Microsoft Office, Keynote, Google Apps, and social analytics platforms like Sprinklr.Social Media Passion:A genuine passion for social media, demonstrated by a deep personal…