Social Media Manager, Global Brand Communications

Position: Social Media Manager, Global Brand Communications - HOKA At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.Job Title:Social Media Manager, Global Brand Communications - HOKAReports to:Sr. Manager, Global Social Media - HOKALocation:United States (Remote – Los Angeles, New York Preferred)Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.The Role As Manager, Global Brand Communications – Social Media for HOKA, you will bring the HOKA brand and voice to life across all social media platforms. You’ll shape HOKA’s presence and influence, planning, executing, and optimizing global social media efforts with a focus on brand storytelling, cultural relevance, platform-native content strategy, and cross‑functional collaboration. You’ll lead campaign planning from ideation to launch, guide platform strategy, oversee content calendars, and manage projects end‑to‑end. You’ll bridge brand, product, and lifestyle campaigns, manage and develop a small team, and collaborate with agency partners and internal stakeholders to deliver innovative, data‑driven social content.We celebrate diversityWe celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.Your ImpactDevelop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectivesDirectly manage agency and vendor relationships, setting objectives and managing performance in line with brand goalsLead development of insight‑driven content briefs to guide internal teams and agency partnersOversee social copy development for consistency in brand voice, tone, and messaging across platformsCollaborate with cross‑functional stakeholders to inform content strategies based on data insightsManage creative asset development process from concept to completion with social agenciesMeasure and optimize social media campaigns, conducting regular performance reviews with agenciesTranslate data into actionable insights to refine content strategy and maximize brand impactProvide thought leadership on cultural trends and audience engagementLead a team of social marketers, ensuring timeliness and accuracy of projectsIdentify industry insights and trends to define and refine channel approachWho You Are7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brandProven track record of growing large‑scale social communities and leading culturally resonant brand storytellingThrive in a fast‑paced environment, responding quickly and proactivelyPassionate about the future of social media, cultural trends, and shifting audience behaviorsNot just following trends - you want to create themDeep understanding of social‑first trends and platform nuancesHighly motivated, collaborative, and a driven self‑starterExcellent communication, interpersonal, project management, and organizational skillsProven success in process, project, budget, and team managementExperience working effectively in complex global organizations with diverse constituents and competing prioritiesBA/BS degree or equivalent practical experienceExpert in Microsoft OfficeExperience using Dash Social or other social media management platforms and toolsKnowledge of Adobe is a plusExperience in social media copywritingPassion and interest in footwear and/or an active lifestyle is a plusFearlessly problem solve and provide solutionsAbility to prepare and present information and respond to questions from management, agencies, and other employeesUse independent judgment while navigating…