Social Media Manager (Legal Services / Digital Marketing)

Houston, TX | Full-Time The role involves managing multiple platforms, creating compelling content, monitoring trends, and analyzing performance metrics to optimize campaigns. The Social Media Manager collaborates with marketing, communications, and creative teams to ensure consistent messaging and brand voice, while overseeing community management and audience engagement across all channels. Developing, implementing, and managing social media strategies aligned with business goalsCreating, curating, and scheduling engaging content across Facebook, Instagram, Twitter, LinkedIn, and emerging channelsManaging social media advertising campaigns, including budget allocation, targeting, and performance trackingMonitoring social media trends, tools, and applications to identify opportunities for innovationAnalyzing performance data and generating reports to inform strategy adjustments and demonstrate ROIEngaging with online communities by responding to comments, messages, and reviewsCollaborating with cross-functional teams including marketing, design, and customer service on cohesive campaignsStaying informed on industry best practices and competitor activitiesQualifications Bachelor's degree in Marketing, Communications, Business, or a related fieldProven experience managing social media platforms for a brand or organizationStrong understanding of social media metrics, analytics tools, and content management systemsExcellent written and verbal communication skillsAbility to multitask and manage time effectively in a fast-paced environmentPreferred