Social Media Manager (LinkedIn Ads)

Experience • Five (5) or more years of marketing or communications experience, required • Experience in the strategy, development, implementation, and ongoing management of B2B organic social media campaigns and programs, required • Experience planning, executing, and optimizing paid campaigns on LinkedIn, including audience targeting, budget management, and performance analysis, required • Three (3) or more years of social media management experience, preferred • Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred • Excellent verbal and written communication and presentation skills • Demonstrated ability to effectively manage multiple social media accounts and platforms, adapting writing style and tone to suit the unique requirements and audiences of each channel, specifically LinkedIn and X • Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels • Strong knowledge of individual platform metrics and analytic tools to measure, interpret, and optimize social media performance Understanding of and ability to communicate BDO business, marketplace and value proposition • Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment • Knowledge of B2B marketing strategies and tactics and their application in a professional services organization Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. With Industry Knowledge And Experience, a Breadth And Depth Of Resources, And Unwavering Commitment To Quality, We Pride Ourselves On • Welcoming diverse perspectives and understanding the experience of our professionals and clients • Empowering team members to explore their full potential • Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities • Celebrating ingenuity and innovation to transform our business and help our clients transform theirs • Focus on resilience and sustainability to positively impact our people, clients, and communities • BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!