Social Media Manager (LinkedIn Ads) Job at BDO USA in Akron

regarding integration of social media programsWorks with national marketing leaders to develop and implement social media and content strategiesWorks with external agencies (advertising, PR, SEO) in developing online social media campaigns and creating specific deliverablesChampions the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning and visual identityDevelops online standards and processes in alignment with global standardsOther duties as requiredSocial Media Job DutiesDevelops, manages, and executes the overall organic social media strategy to align with BDO’s business objectives, ensuring cohesive messaging, audience engagement, and measurable growth across all platformsOversees day-to-day management of all organic BDO social media accounts, ensuring timely and accurate posting, monitoring, and engagement across platformsCoordinates with internal teams to ensure all social media accounts, content and campaigns reflect current firm campaigns, initiatives, and newsEnsures compliance with legal, regulatory, and industry-specific guidelines for all social media activity and account contentConducts regular audits of all social media accounts to identify opportunities for optimization, consolidation, or expansionProactively monitors relevant social discussions about our firm, competitors, and/or industry through social media listening toolsMonitors, analyzes, and reports on organic and paid campaign performance, making data-driven recommendations to improve ROI and achieve business goalsLeads the strategy, planning, execution, and optimization of paid social media campaigns across platformsSupervisory ResponsibilitiesN/AEducationQualifications, Knowledge, Skills and Abilities:Bac helor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferredExperienceFive (5) or more years of marketing or communications experience, requiredExperience in the strategy, development, implementation, and ongoing management of B2B organic social media campaigns and programs, requiredExperience planning, executing, and optimizing paid campaigns on LinkedIn, including audience targeting, budget management, and performance analysis, requiredThree (3) or more years of social media management experience, preferredExperience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferredLicense/CertificationsN/ASoftwarePr oficient in the use of Microsoft Office Suite, requiredExperience with social media management and reporting tools (i.e. Buffer, Hootsuite, Sprout Social) requiredExperience with Adobe Creative Suite, Google Analytics, Airtable preferredLanguageN/AOther Knowledge, Skills & AbilitiesStrong understanding of LinkedIn’s advertising platform, analytics, and reporting tools to measure and improve campaign effectivenessExcellent project management skills and organizational skillsDemonstrated ability to thrive in a fast-paced, deadline-oriented environment while effectively managing multiple projects and coordinating with both internal teams and external partners to achieve targeted outcomes.Excellent verbal and written communication and presentation skillsDemonstrated ability to effectively manage multiple social media accounts and platforms, adapting writing style and tone to suit the unique requirements and audiences of each channel, specifically LinkedIn and XStrong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levelsStrong knowledge of individual platform metrics and analytic tools to measure, interpret, and optimize social media performance Understanding of and ability to communicate BDO business, marketplace and value propositionDriven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environmentKnowledge of B2B marketing strategies and tactics and their application in a professional services organizationIndividual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.California Range: $80,000 - $85,000Colorado Range: $80,000 - $85,000Illinois Range: $80,000 - $85,000NYC/Long Island/Westchester Range: $80,000 - $85,000About UsJoin us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.We Are Committed To Delivering Exceptional Experiences To Middle Market Leaders By Sharing Insight-driven Perspectives, Helping Companies Take Business As Usual To Better Than Usual.