Social Media Manager (LinkedIn Ads)

Social Media Job Duties: • Develops, manages, and executes the overall organic social media strategy to align with BDO's business objectives, ensuring cohesive messaging, audience engagement, and measurable growth across all platforms • Oversees day-to-day management of all organic BDO social media accounts, ensuring timely and accurate posting, monitoring, and engagement across platforms • Coordinates with internal teams to ensure all social media accounts, content and campaigns reflect current firm campaigns, initiatives, and news • Ensures compliance with legal, regulatory, and industry-specific guidelines for all social media activity and account content • Conducts regular audits of all social media accounts to identify opportunities for optimization, consolidation, or expansion • Proactively monitors relevant social discussions about our firm, competitors, and/or industry through social media listening tools • Monitors, analyzes, and reports on organic and paid campaign performance, making data-driven recommendations to improve ROI and achieve business goals • Leads the strategy, planning, execution, and optimization of paid social media campaigns across platforms Experience: • Five (5) or more years of marketing or communications experience, required • Experience in the strategy, development, implementation, and ongoing management of B2B organic social media campaigns and programs, required • Experience planning, executing, and optimizing paid campaigns on LinkedIn, including audience targeting, budget management, and performance analysis, required • Three (3) or more years of social media management experience, preferred • Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred • Excellent verbal and written communication and presentation skills • Demonstrated ability to effectively manage multiple social media accounts and platforms, adapting writing style and tone to suit the unique requirements and audiences of each channel, specifically LinkedIn and X • Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels • Strong knowledge of individual platform metrics and analytic tools to measure, interpret, and optimize social media performance Understanding of and ability to communicate BDO business, marketplace and value proposition • Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment • Knowledge of B2B marketing strategies and tactics and their application in a professional services organization Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on: • Welcoming diverse perspectives and understanding the experience of our professionals and clients • Empowering team members to explore their full potential • Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities • Celebrating ingenuity and innovation to transform our business and help our clients transform theirs • Focus on resilience and sustainability to positively impact our people, clients, and communities • BDO Total Rewards that encompass so much more than traditional "benefits."