Social Media Manager (On-Site – Grand Rapids, MI)

Social Media Manager (On-Site – Grand Rapids, MI) Chrispy Media is seeking a highly motivated, on-site Social Media Manager to lead both paid and organic social media strategy for agency clients and our own brand channels. This role is hands-on and performance-driven. You will build, execute, optimize, and report on social media campaigns across Facebook, Instagram, LinkedIn, and TikTok — with a strong emphasis on Meta Ads Manager and Meta Business Manager. Paid Social Strategy & Execution • Build and manage paid campaigns in Meta Ads Manager (1+ year required) • Execute Facebook & Instagram ad campaigns including audience building, budgeting, creative testing, and optimization • Develop and manage LinkedIn ad campaigns for B2B lead generation • Support TikTok ad campaign development and testing • Monitor performance daily and optimize for conversions, lead quality, and ROI • Conduct A/B testing on creative, copy, audiences, and placements • Provide clear performance reporting to clients and internal leadership