Social Media Manager, W

W Magazine is seeking a part-time Social Media Manager to launch, grow, and oversee the presence of a special project for the brand across select social platforms, including Instagram and TikTok. The ideal candidate is deeply engaged in culture and entertainment, and has excellent writing and editing skills, a firm grasp of internet trends, a deep understanding of performance metrics, and a passion for social-first storytelling.

**This position is based in New York City.** **Please submit your resume with a cover letter and link to a portfolio or samples of work.**

**This position is part time - up to 28 hours per week.**

### Responsibilities

* Create, manage, execute, and schedule social media posting across the project’s platforms
* Pitch and create social-first content that ties to the project's print components
* Provide metrics, trending reports, and packaging direction to project Editor
* Write clean, engaging social copy, source images, and edit short-form videos for the project’s social channels
* Collaborate closely with W’s art, photo, and video teams on social posts and stories
* Create and edit Instagram Reels and TikTok videos
* Attend and/or cover live events including red carpets, awards shows, premieres, store openings, and brand launches

### Requirements

* 5+ years of relevant editorial or social experience, ideally at a lifestyle publication or brand
* Extensive knowledge of and experience with established and emerging social platforms
* Meticulous attention to detail, especially regarding social tags, image crops, and fact-checking social copy
* Proven experience in hitting key social metrics and a demonstrated ability to interpret data for audience engagement and growth
* A willingness to attend and/or cover live events on behalf of the project (including nights, early mornings, and weekends as needed)
* A strong knowledge of social analytics tools, including Google Analytics and Dash Hudson
* A sharp sense for fashion and entertainment news, strong visual instincts, and a firm grasp of the competitive media landscape
* Excellent editorial judgment, copywriting skills, and the ability to meet deadlines 100% of the time
* A proactive, confident, collaborative, and communicative team player with lots of creative energy and a desire to thrive in a fast-paced media environment
* A Bachelor’s degree