Job Description Our Team Members have a passion for movies and a desire to create a positive wake in the communities we serve. In our 20 years of Opening Hearts and Minds, One Story at a Time, together, we have experienced some amazing success. The Social Media and Marketing Coordinator is responsible for the social media presence and coordination of digital marketing efforts for SMG. Social Media Management • Manage and Maintain SMG’s social channels • Schedule posts for Studio- and SMG-branded content • Develop creative and engaging social copy as needed • Incorporate Studio, SMG-brand content (i.e. SMG Culinary), and marketing campaigns • Communicate and coordinate information, creative, or content needs with respective departments • Oversee film studio promotional giveaways • Audit go-live, views / likes and other KPI’s • Recommend and advocate for social trends that increase CPM and conversions • Communicate any pertinent social feedback from channels to respective departments and stakeholders • Engage with followers and brand advocates • Schedule Tickets on Sale (TOS) dates, Studio content deliverables and SMG brand content • Integrate strategy in coordination with SMG Film, Ops, and Culinary departments • Work with SMG Ops to maintain / strengthen LSM presence • Set monthly brand strategy for Social engagement and efficacy • Research social performance data for the end-of-month overviews • Input pertinent data into film title wrap reports for studios • Ensure planning is timely and in coordination with other department priorities (i.e. graphic needs with Brand Dept.)
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