Social Media Marketing Associate

Part-Time Social Media Marketing Associate

Department: Marketing

Reports To: Marketing Director

Employment Type: Part-Time, 15–20 hours per week

Work Arrangement: Hybrid — Charleston, SC

About Ibu Movement

Ibu Movement is a Charleston-based brand connecting global artisans with conscious consumers through curated

fashion, advocacy, and storytelling. Rooted in a deep respect for craft and culture, Ibu works alongside women

artisan partners around the world to share their stories, celebrate their work, and create meaningful impact. Our

family of brands — including Ibu, Ibu Foundation, Ibu Atelier, and The Fringe Road — is united by a commitment

to beauty, purpose, and community.

About the Role

We're looking for a creative and curious Part-Time Social Media Marketing Associate to join our brand marketing

team. This role is ideal for someone early in their career who is passionate about social media, storytelling through

content, and interested in global craft, artisanship, and the power of fashion to create change. You'll work closely

with our Contract Marketing Director to bring the Ibu story to life on Instagram and Facebook — managing the

social media content calendar, engaging our community, and using data to help us grow and improve. This is a

hands-on role with real creative ownership and direct exposure to a mission-driven brand marketing operation. We're

looking for someone who is self-sufficient and takes initiative — this role requires someone who can run

independently with minimal hand-holding, bring their own creative ideas to the table, and execute with consistency

and professionalism. This role has the potential to grow into a full-time position and expand to additional social

platforms for the right candidate who demonstrates strong performance, reliability, and brand alignment.

Key Responsibilities

Social Media Management

● Create and schedule daily and weekly content across Instagram and Facebook, maintaining a consistent brand voice and visual aesthetic

● Monitor comments, messages, and brand mentions, engaging with the community in a timely, on-brand manner

● Collaborate with the marketing team to ensure social content is aligned with the broader content calendar, product launches, and upcoming events

● Stay current on platform trends, algorithm updates, and emerging content formats and bring proactive recommendations to the team

● Write, design, and produce social content including static posts, stories, reels, and short-form video — from concept through to posting

● Collaborate with the marketing team to produce polished, on-brand visual assets using tools such as Canva or similar

● Maintain and update the social content calendar, ensuring a consistent publishing cadence in alignment with brand messaging and campaign themes

Analytics & Reporting

●Track and compile performance metrics across Instagram and Facebook, including reach, engagement, clicks, and conversions

● Assist in preparing weekly and monthly reports to share insights with the marketing team

● Use data to identify what's working, flag opportunities for improvement, and contribute to an ongoing test-and-learn approach to content

Qualifications

●1–3 years of experience in a marketing, content, or social media role — internships and freelance work count

● Familiarity with Instagram and Facebook, including native analytics tools and content scheduling

● Strong writing skills with a sharp eye for detail, brand voice, and visual storytelling

● Basic proficiency with design tools such as Canva, Adobe Express, or similar

● Highly organized, self-motivated, and able to manage multiple content streams at once

● Genuine enthusiasm for global craft, artisanship, fashion, and mission-driven brands

● Located in or near Charleston, SC

Nice to Have

● Experience with social media scheduling tools such as Hootsuite, Buffer, or Sprout Social

● Basic video editing skills using CapCut, Adobe Premiere, or similar

● Familiarity with Meta Business Suite and paid social basics

● Understanding of SEO fundamentals and how they apply to social content

What We Offer

● A meaningful role with real creative ownership at a mission-driven brand

● Exposure to a multi-brand marketing operation spanning fashion, artisanship, and nonprofit work

● Flexible hybrid schedule — approximately 15–20 hours per week

● A collaborative, creative team that cares deeply about the work and the people behind it

● Compensation dependent on experience, potential to grow into a FT role depending on performance

How to Apply

To apply, please send your resume, a brief note about why you're excited about this role, and any relevant work samples or portfolio links to [email protected] with the Subject Line: Social Media Associate. We'd love to see examples of social content you've created or contributed to.

Pay: From $15.00 per hour

Expected hours: 15.0 – 20.0 per week

Work Location: In person