Social Media Marketing Manager

Social media is where we connect with our community. We are looking for a Social Media Manager to shape Mercury's voice within the tech and founder ecosystem. Develop platform-native strategies for X and Reddit as Mercury's primary real-time channels Define Mercury's participation model: when to speak, where to engage, and how to build credibility over time Maintain broad fluency across the evolving social platform landscape (LinkedIn, IG) to guide strategy and ensure Mercury shows up appropriately across channels Ensure Mercury shows up with clarity, restraint, and conviction Lead integrated campaign and launch rollouts Translate marketing campaigns and product launches into platform-native social strategies Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling Build rollout frameworks connecting social to editorial, partnerships, and IRL activations Identify opportunities to extend campaigns into meaningful conversation Serve as Mercury's cultural radar Monitor cultural discourse, internet behavior, and platform-native trends Track moments relevant to founders, operators, and builders Identify opportunities for Mercury to participate with relevance and credibility Advise leadership on real-time participation and reputational risk Establish Mercury's voice in the tech & founder ecosystem Maintain a deep understanding of the startup, venture, fintech, and AI landscape Track conversations and sentiment across hubs including San Francisco, New York City, Los Angeles, and Austin Engage in discussions with founders, operators, and investors Ensure Mercury's voice resonates with ambitious builders Lead CX-Social coordination Partner with Customer Experience to create seamless social response workflows Monitor sentiment, questions, and friction surfaced via social channels Ensure insights inform product, CX, and messaging improvements Provide governance and internal guidance Act as the internal voice of reason for social participation Establish best practices for social engagement across teams Build playbooks for launches, announcements, and reactive moments Protect long-term brand equity while enabling timely participation Measure what matters Define success metrics beyond vanity engagement Track sentiment, relevance, and share of voice in founder conversations Continuously refine strategy based on performance and cultural shifts What success looks like Mercury is recognized as a credible, intelligent voice in founder and tech conversations Social participation feels intentional, not reactive Mercury contributes meaningfully to cultural and industry moments Social insights influence product, messaging, and campaigns Platform presence compounds trust and recognition over time We think you'll thrive in this role if you: Have 5+ years managing social strategy for a brand with a strong point of view Understand how credibility is built on X and Reddit Are deeply fluent in startup, SaaS, fintech, and AI ecosystems Possess exceptional judgment and taste Know the difference between cultural relevance and trend chasing Can translate complex ideas into clear, platform-native communication Balance strategic thinking with hands-on execution Are comfortable advising leadership and pushing back when needed Stay calm and precise in fast-moving, real-time environments This role is ideal for someone who: Treats social as a strategic discipline, not a content treadmill Understands that credibility is built through consistency and restraint Believes cultural fluency comes from curiosity and participation Wants to help build a brand the internet respects The total rewards package at Mercury includes base salary, equity (stock options), and benefits. We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. [Please see the independent bias audit report covering our use of Covey for more information.]