Social Media Marketing Manager

Join to apply for the Social Media Marketing Manager role at LumensJoin to apply for the Social Media Marketing Manager role at LumensThis range is provided by Lumens. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$90,000.00/yr - $/yrAdditional compensation typesAnnual BonusReporting to: Director, Brand MarketingThe Role:Lumens is seeking a strategic, creative, and culturally fluent Social Content Manager to lead our brand presence across organic and paid social media channels.The Social Media Content Manager will play a central role in shaping how Lumens shows up on social platforms including Instagram, Tik Tok, Pinterest, Facebook, Linked In, and X (formerly Twitter). Reporting to the Director of Brand Marketing, this individual will lead social content strategy, oversee daily execution, and manage community engagement, performance reporting, and creative briefings for organic and paid social campaigns. They’ll work collaboratively with our Influencer Lead and Integrated Marketing Manager.The ideal candidate is a visual storyteller with a sharp editorial sensibility and deep fluency in digital culture—someone who understands what makes content resonate, entertain, convert, and build long-term brand equity in the design space.Key Responsibilities:Own and manage the multi-platform social calendar aligned with brand storytelling, seasonal priorities, and product campaignsDevelop and publish platform-native content using in-app tools (e.g., Canva, Cap Cut, Adobe Rush); Figma or design knowledge is a plusLead creative briefings for organic and paid social assets and collaborate with performance marketing on ongoing optimizationBrief and edit social copy that is consistent with Lumens’ tone of voice and refined aestheticCommunity Engagement & Influencer CollaborationActively engage with our social community—building relationships, responding to comments, and sparking meaningful conversationFlag and bolster UGC and influencer content opportunities that aligns with brand standardsManage and mentor a Marketing Associate responsible for influencer communications, community monitoring, and reportingPerformance Reporting & OptimizationTrack performance across all platforms monthly, surfacing insights and making recommendations for optimizationCollaborate with marketing and growth teams to align on KPIs, testing strategies, and audience targetingMaintain a test-and-learn approach to content types, publishing cadence, and platform prioritizationCross-Functional CollaborationPartner with creative, merchandising, site, and PR teams to align messaging and creative across all key launches and campaignsServe as the point person for all things social—ensuring timelines, approvals, and deliverables are managed with precisionQualifications:Technical Skills3–5 years of experience in social media, content strategy, or digital marketingProficiency in video and design tools such as Cap Cut, Canva, Adobe Rush; Figma experience a plusStrong understanding of social metrics and content performance trackingExperience briefing and optimizing creative for organic and paid social campaignsFamiliarity with influencer marketing platforms and social content planning tools (Dash a plus)Soft SkillsEditorial sensibility and a refined eye for visual storytelling in the interior spaceDeep understanding of trends and platform behavior across Instagram, Tik Tok, Pinterest, Facebook, Linked In, and XExcellent writing and communication skills, with the ability to adapt tone by platformHighly organized and self-motivated, with the ability to manage multiple priorities at onceCollaborative mindset with an eagerness to contribute to a dynamic and fast-paced teamInterest in interior design, architecture and design productAbout Lumens:As North America’s premier destination for design aficionados, architects, interior designers, and contract professionals, Lumens offers a discerning edit of modern lighting, furniture, and décor. Sourcing more than 400 of…