Social Media Marketing (Part-Time)

### About Wonderschool

Wonderschool’s mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners - child care providers - to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure.

Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country.

### About This Role

We are hiring a part-time Social Media Marketing team member in San Francisco to create content, build community, and grow engagement with child care providers and families.

This role focuses primarily on **Instagram**, with **TikTok** as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences.

### Responsibilities

**Content Strategy & Creation**

* Developing and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool’s mission
* Creating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.)
* Crafting content that inspires child care providers to build high-quality, sustainable programs
* Developing parenting content that encourages and supports caregivers
* Creating messaging that empowers educators to grow their income and careers
* Staying current on trends in early education, neuroscience, finance, and digital marketing

**Community Growth & Engagement**

* Building and nurturing an engaged community through comments, DMs, and conversations
* Developing relationships with influencers, educators, and child care advocates
* Identifying and testing growth strategies to increase followership among child care providers and prospective educators
* Leveraging user-generated content and collaborations to expand brand reach

**Analytics & Performance Optimization**

* Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.)
* Running experiments to optimize content formats, hashtags, and posting cadence
* Sharing regular insights and recommendations to improve performance and impact

### Qualifications

* Strong storytelling skills and the ability to adapt messaging for different audiences
* Proven experience growing and managing Instagram and TikTok accounts
* Deep understanding of social media trends, formats, and best practices
* Data-driven mindset with comfort analyzing and optimizing performance
* Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite)
* Passion for education, child care, and financial empowerment
* Comfort working independently with high ownership and creativity

### Location and Employment

This is a part-time employee role, remote within San Francisco, California. You will work from home; there is no office attendance requirement.