Social Media Marketing Specialist

We are seeking a creative and strategic Social Media Manager to oversee our online presence and lead our content across all major platforms. The ideal candidate is a strong storyteller, understands digital trends, and knows how to grow and engage an audience. Responsibilities • Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, TikTok, X, YouTube, etc.) • Create engaging content including posts, captions, graphics, short videos, and stories • Manage daily posting, community engagement, comments, and direct messages • Monitor analytics to track performance, optimize content, and identify new growth opportunities • Stay current with social trends, platform updates, and emerging digital tools • Collaborate with content, marketing, and leadership teams to align messaging • Plan and run paid social campaigns when necessary • Maintain a consistent brand voice and visual identity • Identify influencer partners and cross-promotion opportunities • Prepare weekly reports on engagement, reach, and account growth Qualifications • Experience in social media management or digital marketing • Strong understanding of short-form video trends and best practices • Excellent writing, communication, and storytelling skills • Ability to create or coordinate graphics and basic video content • Knowledge of analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.)