Social Media Marketing Specialist

Must be located in Columbia, SC | Hybrid: remote and on site work • Students are encouraged to apply for our internship program, this is not a student based role* About City Social This role is 80% Social Media Marketing and 20% Public Relations & Influencer Management • Film and photograph content • Assist/manage content shoots, content planning and strategy • Create and administer social media ad campaigns • Demonstrate attention to detail, while being able to prioritize and multitask • Actively spot trends, have strong industry connections, and become an expert in positioning the agency and clients ahead of the trends • Participate in client strategy sessions, providing big-picture, creative and strategic thinking • Be a visionary for the direction of content creation and alignment with PR efforts • Manage the day-to-day for all account administrative tasks • Draft and manage an editorial calendar • Help vet incoming media and influencer opportunities/hosting requests • Guide student interns • Source UGC for mockups during the community management process • Manage hashtag group implementation for clients • Schedule content for platforms once content is approved • Draft and post daily Instagram Stories for clients • Assist in event marketing and coverage • Research models/influencers for content shoots • Write and distribute email marketing campaigns and newsletters • Assist with the digital filing within content archives for each client • Own community management, replying and engaging within messages, reviews, comments, and check-ins across social media channels • Monthly reporting on organic and paid media • Assist with the creation of influencer collaboration impact • Ability to perform other tasks, duties or projects as required Experience • Bachelor's Degree or comparable experience required • Must have least 2+ years of social media management/content creator experience • Experience creating Instagram Reels and TikTok's • Experience with photography and post production editing and organization • Content creation management capabilities: videography, photography, graphics, shot lists, props, storylines • Agency or in house social media experience preferred It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.