Social Media Marketing Specialist in Lafayette,LA,US

About the Job The ideal candidate is a social media enthusiast with hands-on experience in copywriting, graphic design, social media advertising, and digital content creation. Responsibilities • Develop and execute social media strategies aligned with client goals and objectives • Create engaging and shareable content across platforms such as Instagram, Facebook, LinkedIn, and TikTok • Manage and grow social media channels to increase followers and engagement • Monitor platforms for brand mentions, industry trends, and competitor activity • Respond to comments and messages in a timely and professional manner • Collaborate with the creative team to produce visually compelling content • Track and analyze social media performance metrics to identify optimization opportunities • Stay current with social media trends and best practices • Create, manage, and monitor paid social media campaigns • Prepare and deliver monthly performance and reporting summaries Qualifications • Bachelor's degree in Marketing, Communications, or a related field • Proven experience in social media management • Strong understanding of major social media platforms and their audiences • Excellent written and verbal communication skills • Ability to manage multiple projects and meet deadlines • Strong analytical and data-driven mindset • Experience with social media analytics tools and Meta Ads Manager • Proficiency in graphic design and content creation • Video editing skills are a plus, but not required Benefits • Medical, dental, and vision insurance • Flexible work schedule • Paid time off • Parental leave • Professional development assistance