Social Media Marketing Specialist

About the position This position develops and executes strategic social media campaigns that support enrollment goals, student engagement, alumni relations, institutional storytelling, and brand awareness.\n\nThe Social Media Marketing Specialist will create compelling photo, video, and written content that captures the vibrancy, creativity, and distinctiveness of the UNC Asheville student experience. A highly collaborative and creative professional, this individual will work closely with students (including student ambassadors and content creators), faculty, staff, and campus partners to source stories, produce engaging digital content, and cultivate a dynamic online community.\n\nThis role requires strong interpersonal communication skills, a keen understanding of digital trends, experience managing advertising campaigns through Meta and Google platforms, and the ability to work both independently and as part of a fast-paced, strategic marketing team. Serves as the primary manager of UNC Asheville's social media presenceDevelops and executes strategic social media campaigns that support enrollment goals, student engagement, alumni relations, institutional storytelling, and brand awareness.Create compelling photo, video, and written content that captures the vibrancy, creativity, and distinctiveness of the UNC Asheville student experience.Work closely with students (including student ambassadors and content creators), faculty, staff, and campus partners to source stories, produce engaging digital content, and cultivate a dynamic online community.Requirements Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Advertising, Public Relations, or a field in a related discipline, or equivalent combination of training and experience.Minimum of 3-5 years of professional experience in social media management, digital marketing, content creation, or related roles.Demonstrated experience managing an established brand's social media channels across multiple platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.Experience using the latest AI tools and resources to amplify and enhance brand reach in the social media sphere.Proficiency in photography and videography, including editing for short-form content (e.g., Reels, TikTok, Stories).Experience developing and optimizing advertising and promotional campaigns on Meta Business Suite and Google Ads.Strong copywriting and editing skills across digital audiences and formats.Ability to analyze and interpret social media performance metrics to inform strategy and provide actionable next steps to quickly capitalize on trendsSkilled in Canva or Adobe Creative Cloud applications (Photoshop, Premiere Pro, Lightroom, Illustrator, etc.