Social Media Marketing Strategist

A fast-paced and innovative marketing agency in **Houston, Texas, US** is looking for a creative and results-driven Social Media Marketing Strategist to lead client campaigns. This role is central to developing and executing comprehensive social media strategies that enhance brand visibility, engage target audiences, and drive measurable business outcomes. You will be responsible for understanding diverse client needs, identifying the most effective social platforms, and crafting compelling content that resonates with specific demographics. The ideal candidate will possess a deep understanding of current social media trends, platform algorithms, and best practices for content creation, community management, and paid social advertising. You will translate client objectives into actionable social media plans, manage campaign execution, and meticulously track performance metrics, providing insightful reports and recommendations for optimization. Strong analytical skills, a keen eye for detail, and the ability to stay ahead of the curve in the rapidly evolving social media landscape are essential. Collaboration with account managers, creative teams, and clients will be a key aspect of this role. You will be the voice of our clients on social media, building authentic connections and fostering brand loyalty. This is an exciting opportunity to work with a variety of exciting brands and contribute to their digital success within a supportive and dynamic agency environment. If you are passionate about social media, possess a strategic mindset, and thrive on creating engaging online experiences, this role is for you.

Responsibilities:
Develop and implement data-driven social media strategies tailored to specific client goals and target audiences across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest). Create and curate engaging, high-quality content, including text, images, videos, and stories, that aligns with brand voice and objectives. Manage social media content calendars, ensuring timely and consistent posting. Monitor social media channels for industry trends, relevant conversations, and opportunities for engagement. Engage with online communities, respond to comments and messages promptly and professionally, and foster positive brand sentiment. Plan, execute, and optimize paid social media advertising campaigns to increase reach, engagement, and conversions. Track, analyze, and report on social media performance metrics (e.g., reach, engagement, website traffic, conversions), providing actionable insights and recommendations for improvement. Stay up-to-date with the latest social media trends, tools, algorithms, and best practices. Collaborate with internal teams (account management, creative, analytics) to ensure integrated campaign execution. Conduct competitive analysis and provide insights into competitor social media activities. Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field. Minimum of 4 years of experience in social media marketing, preferably within an agency setting or managing multiple brands. Proven track record of developing and executing successful social media campaigns that achieve measurable results. In-depth knowledge of major social media platforms, their respective audiences, and best practices. Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms. Proficiency in creating and editing visual content (e.g., Canva, Adobe Creative Suite basics) is a plus. Strong understanding of paid social advertising principles and campaign management. Excellent written and verbal communication skills, with a knack for creative storytelling. Strong analytical and problem-solving abilities.