Social Media Marketing Strategist

Our client, a rapidly growing e-commerce brand with a strong online presence, is seeking a creative and data-driven Social Media Marketing Strategist for their headquarters in Durham, North Carolina . This role is pivotal in developing and executing innovative social media strategies across multiple platforms to enhance brand visibility, drive engagement, and increase website traffic and conversions. You will be responsible for creating compelling content, managing social media campaigns, analyzing performance metrics, and staying ahead of emerging social media trends and technologies. The Social Media Marketing Strategist will manage the brand's presence on platforms such as Instagram, Facebook, TikTok, Twitter, and LinkedIn, tailoring content and strategies to each specific audience. Key responsibilities include developing editorial calendars, overseeing community management, running paid social advertising campaigns, and collaborating with influencers and brand partners. The ideal candidate possesses a deep understanding of social media analytics tools, content creation best practices, and the ability to translate marketing objectives into measurable social media success. A Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred. A minimum of 5 years of experience in social media marketing, with a proven track record of developing and executing successful social media campaigns for e-commerce brands, is essential. Exceptional writing, editing, and visual storytelling skills are required. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and advertising platforms is a must. Strong analytical skills and the ability to interpret data to inform strategy are crucial. This is an exciting opportunity to shape the social media voice of a dynamic brand, offering a competitive salary, performance bonuses, and a collaborative work environment where creativity and strategic thinking are highly valued. Join our team and help us connect with our customers in meaningful ways online.