Social Media Marketing Specialist

Job Summary – The Social Media Marketing Specialist is responsible for writing engaging content, creating captivating visuals and sparking conversations on social media channels to attract prospects for clients. You will manage daily client projects/accounts, devise campaign strategies and much, much more.

Core Values:

PassionEnthusiasmCollaborationCandorSolutions OrientedAccountabilityPurpose

Major Responsibility Areas (MRAs)

Develop client social media plans including strategy, goals, channel identification, design, and advertising campaigns.Content development for all types of social media platforms (Facebook, LinkedIn, Instagram, TikTok, X, YouTube)Creative development for all types of social media posts (graphics, GIFs, videos, etc.)Practice continued improvements leveraging data and trends.Increase referral traffic through social media channels.Analyze and report on data and trends for each client.

Required Skills

Technical

Proficiency with social media channels and toolsProficiency with scheduling platforms a mustMicrosoft Office suite experienceAdobe Suite experience a plusVideo Editing experience a plusSocial Media Advertising Campaign experiencePrior client experience, more specifically in the B2B and non-profit industries preferredExceptional writer/editorOutstanding graphic design skillsInterpersonal

Excellent communications competence (verbal and written)Ability to prioritize and multi-taskStrong time management and organizationEffective collection skills while maintaining sound Customer relationsCollaborator with ability to work across all levels of the organization

Education/Experience – Bachelor’s degree in marketing, communications and/or 3+ years’ related experience in social media.

CMA currently works on a hybrid schedule with 3 days in office, and 2 days working remote.