Social Media, Marketing (Sales) and Events Manager

Social Media, Marketing (Sales) and Events Manager

Location: 950 Selden St, Suite 137, Detroit, MI 48201 and/or 666 Selden St, Suite B, Detroit, MI 48201

Hours: Part-time (20-25 hours per week)

Compensation: $16-18 per hour

Job description:

OverviewRoar Brewing Company in Midtown, Detroit is seeking a Social Media, Marketing (Sales) and Events Manager. If you thrive in a fast-paced hospitality setting and have a love for experiences centered around craft beer, this position is for you!

Responsibilities:

Marketing (Sales)

Contact local businesses that are interested in carrying Roar Beer, schedule tastings, and coordinate with distribution team to build strong account relationships
Support the development and execution of multichannel marketing campaigns across social media platforms, email, print, and digital channels
Schedule and attend off-site tasting events
Collaborate with sales teams on B2B marketing initiatives and product management projects to increase distribution channels
Assist in budgeting for marketing activities and coordinate print advertising efforts to ensure cohesive brand messaging
Communicate with co-packing facility and distributor to track available inventory, marketing supplies, and accounts

Social Media

Create and post trendy Instagram Reels and TikToks
Create Instagram and Facebook posts that align with brand story
Create online marketing materials for new products and events
Create spotlight posts for vendors and partners

Event Planning and Coordination

Respond to email inquiries, provide rental quotes, build packages, and execute events for customers
Reach out to community partners to create curated, collaborative events between businesses
Promote any collaborative events on social media
Work with management to create, promote, and host in-house events such as karaoke nights, open mics, trivia, game nights, etc.
Manage invoices and ticket sales for events

Requirements:

Knowledge of digital marketing tools including SEO, social media marketing, email marketing, and analytics platforms like Google Analytics
Ability to work collaboratively within a team while managing multiple projects efficiently
Basic understanding of product management principles, budgeting processes, and advertising strategies
Reliable transportation - local travel to capture content is required
Must be available to work during all scheduled events, include evenings and weekends
Effective written and verbal communication skills
Familiarity working with Meta Business, Canva, TikTok, G-suite, and Eventbrite

Pay: $16.00 - $18.00 per hour

Work Location: In person