Social Media Marketing Specialist

We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers’ lives. It’s a challenging goal, but we have a winning team that is looking to grow.As a Senior Paid Social Specialist, you will own the strategy, execution, optimization, and performance of C Spire’s paid social acquisition programs across Meta, TikTok, LinkedIn, and emerging social platforms. This role combines performance marketing expertise, analytical rigor, and creative insight to maximize return on advertising investment across both B2C and B2B customer segments.Responsibilities:What You Will DoIn all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.Develop, launch, manage, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other emerging platforms.Own media buying strategy, budget allocation, audience targeting, bidding methodologies, and campaign performance across all paid social channels.Manage multi-million-dollar advertising budgets while maintaining accountability for customer acquisition, lead generation, efficiency, and return on investment.Continuously optimize campaigns through audience segmentation, creative testing, budget reallocation, and performance analysis.Develop and maintain a structured creative testing framework that improves campaign effectiveness and accelerates customer acquisition.Analyze campaign, audience, and channel performance to identify opportunities for growth, scale, and improved efficiency.Partner with Creative, Analytics, UX, Web, and Marketing teams to improve campaign performance, landing page effectiveness, and customer conversion rates.Collaborate with Data Science and Analytics teams to enhance attribution models, audience strategies, measurement frameworks, and reporting capabilities.Ensure proper implementation and maintenance of tracking technologies, pixels, conversion APIs, and measurement tools.Evaluate new platform capabilities, advertising products, and emerging social channels to identify opportunities for growth and innovation.Serve as the internal subject matter expert for paid social acquisition, performance marketing, and social media advertising best practices.Maintain operational excellence through campaign QA, documentation, reporting, governance, and platform administration.This position is an exceptional opportunity to deepen your expertise in performance marketing, customer acquisition, and digital advertising strategy. From Senior Paid Social Specialist, you will have a strong springboard into leadership opportunities across marketing strategy, digital media, customer acquisition, and growth marketing at C Spire.Qualifications:What You Will BringAs a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. Some travel may be required.Complimentary wireless service and device available to team members in our wireless footprint.If you want to work hard, achieve a lot, and make a difference, then C Spire is the place for you.